Vögele, Julia; Panthen, Maximilian; Bierwisch, Antje - In: Marketing Review St. Gallen : die neue … 41 (2024) 3, pp. 46-52
This article examines three companies' approaches to corporate foresight, offering actionable insights for diverse circumstances. It challenges the notion that foresight is only for large enterprises and highlights its relevance for organizations of all types. It aims to empower companies to...