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~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz im Buch"
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
2
Handbook of the economics of education ; Vol. 1
1
Theoretische Fundierung und praktische Relevanz der Handelsforschung
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Efficacy expectations and adherence : evidence of consumer biases and heuristics in pharmaceutical marketing
Ilyuk, Veronika
;
Irmak, Caglar
;
Kramer, Thomas
;
Block, …
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 315-344)
.
2014
Persistent link: https://www.econbiz.de/10010353558
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2
Risk assessment : The consumer as an intuitive statistician
Raghubir, Priya
;
Latimer, Robert
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 287-313)
.
2014
Persistent link: https://www.econbiz.de/10010353561
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3
Der Pro-Veränderungsbias in der Akzeptanzforschung technologischer Innovationen : eine Erklärungsgröße für Fehlprognosen?
Gröppel-Klein, Andrea
;
Königstorfer, Jörg
- In:
Theoretische Fundierung und praktische Relevanz der …
,
(pp. 617-641)
.
2007
Persistent link: https://www.econbiz.de/10003468620
Saved in:
4
Education and nonmarket outcomes
Grossman, Michael
-
2006
Persistent link: https://www.econbiz.de/10003402570
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