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~subject:"Konsumentenverhalten"
~type_genre:"Book section"
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Search: subject_exact:"Junge Erwachsene"
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Junge Erwachsene
67
Young adults
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Junge Arbeitskräfte
10
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Consumer behaviour
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Developing successful global strategies for marketing luxury brands
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Handbook of research on applied AI for international business and marketing applications
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Handbook of research on international business and models for global purpose-driven companies
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Quality management for competitive advantage in global markets
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Successful social media and ecommerce strategies in the wine industry
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Multiculturalism, materialism, and young consumer misbehaviour in developing countries
Shambare, Richard
;
Nkwazi, Jurina Wadalisa
;
Rukuni, …
- In:
Critical perspectives on diversity, equity, and …
,
(pp. 196-207)
.
2022
Persistent link: https://www.econbiz.de/10013382331
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2
Contribution of millennials in the development of companies with global purposes
Ospina & Bermeo, Javier
- In:
Handbook of research on international business and …
,
(pp. 43-64)
.
2021
Persistent link: https://www.econbiz.de/10012385124
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3
Generations' attitudes and behaviours in the luxury sector
Giachino, Chiara
;
Bertoldi, Bernardo
;
Bargoni, Augusto
- In:
Developing successful global strategies for marketing …
,
(pp. 214-229)
.
2021
Persistent link: https://www.econbiz.de/10012521741
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4
There is no such thing as the millennial : a cross-cultural analysis of luxury and prestige perception among young people in Switzerland and South Korea
Pedrazzi, Camilla
;
Duma, Fabio
;
Gadgil, Maya
- In:
Developing successful global strategies for marketing …
,
(pp. 230-260)
.
2021
Persistent link: https://www.econbiz.de/10012521743
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5
A research on hedonic and utilitarian consumption behavior of young consumers on big discount days
Avcı, İbrahim
;
Yıldız, Salih
- In:
Handbook of research on applied AI for international …
,
(pp. 559-579)
.
2021
Persistent link: https://www.econbiz.de/10012303529
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6
Exploring the impact of peer influence on online shopping : the case of Chinese millennials
Marjerison, Rob Kim
;
Hu, Yiqi Athena
- In:
Quality management for competitive advantage in global …
,
(pp. 196-210)
.
2021
Persistent link: https://www.econbiz.de/10012438165
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7
Digitalisierung und Kundenverhalten im Retail Banking am Beispiel der Millennials
Fleiß, Jürgen
;
Gutschelhofer, Alfred
;
Mestel, Roland
; …
- In:
Behavioral finance
,
(pp. 113-132)
.
2019
Persistent link: https://www.econbiz.de/10012125278
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8
Wine on Facebook : a look at Millennials' wine information search
Higgins, Lindsey M.
;
Wolf, Marianne McGarry
;
Wolf, …
- In:
Successful social media and ecommerce strategies in the …
,
(pp. 13-29)
.
2016
Persistent link: https://www.econbiz.de/10011558840
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