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Konsumentenverhalten
Beziehungsmarketing
8
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8
Consumer behaviour
7
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4
Customer satisfaction
4
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Kundenzufriedenheit
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Caruana, Albert
7
Konietzny, Jirka
2
Cassar, Mario
1
Ewing, Michael
1
Garsvaite, Kotryna
1
Gatti, Lucia
1
Pitt, Leyland F.
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Snehota, Ivan
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Stiehler, Beate E.
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International journal of wine business research : IJWBR
2
The journal of brand management : an international journal
2
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Journal of business research : JBR
1
Journal of marketing communications
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ECONIS (ZBW)
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1
Online betting intentions : the effect of perceived fairness, navigational enjoyment and playing for fun or to beat the odds
Konietzny, Jirka
;
Caruana, Albert
;
Vella, Joseph M.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 67-79)
.
2024
Persistent link: https://www.econbiz.de/10014501054
Saved in:
2
Facts or story? : the impact of website content on narrative believability and purchase intention
Cassar, Mario
;
Caruana, Albert
;
Konietzny, Jirka
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 637-656
Persistent link: https://www.econbiz.de/10013371056
Saved in:
3
Using an aesthetics and ontology framework to investigate consumers' attitudes toward luxury wine brands as a product category : evidence from two countries
Stiehler, Beate E.
;
Caruana, Albert
;
Vella, Joseph
- In:
International journal of wine business research : IJWBR
28
(
2016
)
2
,
pp. 154-169
Persistent link: https://www.econbiz.de/10011590147
Saved in:
4
Knowledge effects on the exploratory acquisition of wine
Vigar-Ellis, Debbie
;
Pitt, Leyland F.
;
Caruana, Albert
- In:
International journal of wine business research : IJWBR
27
(
2015
)
2
,
pp. 84-102
Persistent link: https://www.econbiz.de/10011381347
Saved in:
5
Do consumers of FMCGs seek brands with congruent personalities?
Garsvaite, Kotryna
;
Caruana, Albert
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 485-494
Persistent link: https://www.econbiz.de/10010423869
Saved in:
6
The role of corporate social responsibility, perceived quality and corporate reputation on purchase intention : implications for brand management
Gatti, Lucia
;
Caruana, Albert
;
Snehota, Ivan
- In:
The journal of brand management : an international journal
20
(
2012/13
)
1
,
pp. 65-76
Persistent link: https://www.econbiz.de/10009670173
Saved in:
7
How corporate reputation, quality, and value influence online loyalty
Caruana, Albert
;
Ewing, Michael
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 1103-1110
Persistent link: https://www.econbiz.de/10008652762
Saved in:
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