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Konsumentenverhalten
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Stremersch, Stefan
8
Camacho, Nuno
3
Guitart, Ivan A.
2
Jong, Martijn G. de
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Agarwal, Manoj Kumar
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Dellaert, Benedict G. C.
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Donkers, Bas
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Frambach, Rudolf T.
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Vrije Universiteit Amsterdam / Faculteit der Economische Wetenschappen en Econometrie
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1
The impact of informational and emotional television ad content on online search and sales
Guitart, Ivan A.
;
Stremersch, Stefan
- In:
Journal of marketing research
58
(
2021
)
2
,
pp. 299-320
Persistent link: https://www.econbiz.de/10012492707
Saved in:
2
The effect of customer empowerment on adherence to expert advice
Camacho, Nuno
;
Jong, Martijn G. de
;
Stremersch, Stefan
-
2014
Persistent link: https://www.econbiz.de/10010351528
Saved in:
3
Advertising non-premium products as if they were premium : the impact of advertising up on advertising elasticity and brand equity
Guitart, Ivan A.
;
González, Jorge
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 471-489
Persistent link: https://www.econbiz.de/10011943264
Saved in:
4
The effect of customer empowerment on adherence to expert advice
Camacho, Nuno
;
Jong, Martijn G. de
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 293-308
Persistent link: https://www.econbiz.de/10010427992
Saved in:
5
Predictably non-Bayesian : quantifying salience effects in physician learning about drug quality
Camacho, Nuno
;
Donkers, Bas
;
Stremersch, Stefan
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 305-320
Persistent link: https://www.econbiz.de/10009006845
Saved in:
6
Growth acceleration across technology generations
Stremersch, Stefan
;
Muller, Eitan
- In:
MSI reports : working paper series
(
2007
)
2
,
pp. 127-147
Persistent link: https://www.econbiz.de/10003605736
Saved in:
7
Consumer preferences for mass customization ; Report No. 04-118
Dellaert, Benedict G. C.
;
Stremersch, Stefan
- In:
MSI reports : working paper series
(
2004
)
4
,
pp. 27-48
Persistent link: https://www.econbiz.de/10002707925
Saved in:
8
Does size matter? : Disentangling consumers' bundling preferences
Agarwal, Manoj Kumar
(
contributor
); …
-
2000
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001572531
Saved in:
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