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Konsumentenverhalten
Cross-cultural marketing
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Interkulturelles Marketing
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Cultural identity
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Kulturelle Identität
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Open Innovation
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Consumer behaviour
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2007-2011
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Ahuja, Vandana
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Asmat Nizam Abdul Talib
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Bednall, David H. B.
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Fujimoto, Yuka
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Jain, Neha
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Le, Huong
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Medury, Yajulu
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Wan Nurisma Ayu Wan Ismail
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Zakaria, Norhayati
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Transcultural marketing for incremental and radical innovation
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ECONIS (ZBW)
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E-marketing and online consumer behavior
Jain, Neha
;
Ahuja, Vandana
;
Medury, Yajulu
- In:
Transcultural marketing for incremental and radical …
,
(pp. 366-381)
.
2014
Persistent link: https://www.econbiz.de/10010211692
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2
Ethnic consumers of the arts : extending the MAO model
Le, Huong
;
Bednall, David H. B.
;
Fujimoto, Yuka
- In:
Transcultural marketing for incremental and radical …
,
(pp. 78-95)
.
2014
Persistent link: https://www.econbiz.de/10010211706
Saved in:
3
Conspicuous consumption behavior : cultural dimensions, implications, and future research
Wan Nurisma Ayu Wan Ismail
;
Zakaria, Norhayati
;
Asmat …
- In:
Transcultural marketing for incremental and radical …
,
(pp. 66-77)
.
2014
Persistent link: https://www.econbiz.de/10010211707
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