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Sun, Tao
7
Wu, Guohua
2
Huang, Shao'an
1
Kolodinsky, Jane
1
Li, Minghao
1
Li, Wen
1
Lin, Shengdong
1
Tai, Zixue
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Tsai, Ke-chuan
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Wang, Qingbin
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Zou, Yang
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International journal of consumer studies
2
Frontiers of economics in China : selected publications from Chinese universities
1
Journal of Chinese economic and foreign trade studies
1
Journal of consumer behaviour : an international research review
1
Journal of marketing theory and practice
1
Journal of retailing and consumer services
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ECONIS (ZBW)
7
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1
Hierarchical trait predictors of healthy diet : a comparison between US and Chinese young consumers
Sun, Tao
;
Lin, Shengdong
;
Kolodinsky, Jane
- In:
International journal of consumer studies
38
(
2014
)
6
,
pp. 620-627
Persistent link: https://www.econbiz.de/10010509695
Saved in:
2
Effectiveness of the "Made in China" TV advertisement : evidence from a survey at an American university
Wang, Qingbin
;
Sun, Tao
;
Li, Minghao
;
Li, Wen
;
Zou, Yang
- In:
Journal of Chinese economic and foreign trade studies
6
(
2013
)
1
,
pp. 4-18
Persistent link: https://www.econbiz.de/10010347089
Saved in:
3
Influence of personality traits on parasocial relationship with sports celebrities : a hierarchical approach
Sun, Tao
;
Wu, Guohua
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
2
,
pp. 136-146
Persistent link: https://www.econbiz.de/10009548825
Saved in:
4
Trait predictors of online impulsive buying tendency : a hierarchical approach
Sun, Tao
;
Wu, Guohua
- In:
Journal of marketing theory and practice
19
(
2011
)
3
,
pp. 337-346
Persistent link: https://www.econbiz.de/10009243271
Saved in:
5
The roles of trust and experience in consumer confidence in conducting e-commerce : a cross-cultural comparison between France and Germany
Sun, Tao
- In:
International journal of consumer studies
35
(
2011
)
3
,
pp. 330-337
Persistent link: https://www.econbiz.de/10009153226
Saved in:
6
Informal institutions, consumption custom, and assumption of OLG model : a theoretical analysis on households' consumption decisions in the Oriental culture and belief
Huang, Shao'an
;
Sun, Tao
- In:
Frontiers of economics in China : selected publications …
1
(
2006
)
1
,
pp. 140-152
Persistent link: https://www.econbiz.de/10003921497
Saved in:
7
The role of interdependent self-construal in consumers' susceptibility to retail salespersons' influence : a hierarchical approach
Sun, Tao
;
Tai, Zixue
;
Tsai, Ke-chuan
- In:
Journal of retailing and consumer services
16
(
2009
)
5
,
pp. 360-366
Persistent link: https://www.econbiz.de/10003875615
Saved in:
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