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reference point
75
Reference point
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Kim, Junghun
2
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1
Chen, Haipeng
1
Cho, Hyeon Jeong
1
Jiang, Hong
1
Jin, Byoungho
1
Jung, Sojin
1
Kim, Kyungah
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Koos, Shelby E.
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The journal of brand management : an international journal
2
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1
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ECONIS (ZBW)
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1
The study of brand loyalty and switching cost on OTT bundled service choice : focusing on reference-dependent preferences in the saturated market
Kim, Kyungah
;
Kim, Junghun
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014462320
Saved in:
2
Consumption-investment decisions with endogenous
reference
point
and drawdown constraint
Liang, Zongxia
;
Luo, Xiaodong
;
Yuan, Fengyi
- In:
Mathematics and financial economics
17
(
2023
)
2
,
pp. 285-334
Persistent link: https://www.econbiz.de/10014328923
Saved in:
3
Consumer preference for pay-per-use service tariffs : the roles of mental accounting
Yun, Sejeong
;
Suk, Kwanho
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1111-1124
Persistent link: https://www.econbiz.de/10013390524
Saved in:
4
Asymmetric preference and loss aversion for electric vehicles : the reference-dependent choice model capturing different preference directions
Kim, Junghun
;
Seung, Hyunchan
;
Lee, Jongsu
;
Ahn, Joongha
- In:
Energy economics
86
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012511702
Saved in:
5
Does effective cost transparency increase price fairness? : an analysis of apparel brand strategies
Jung, Sojin
;
Cho, Hyeon Jeong
;
Jin, Byoungho
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012297812
Saved in:
6
Dynamics of consumers' dissatisfaction due to stock-outs
Koos, Shelby E.
;
Shaikh, Nazrul I.
- In:
International journal of production economics
208
(
2019
),
pp. 461-471
Persistent link: https://www.econbiz.de/10011994258
Saved in:
7
Model of passenger behavior choice under flight delay based on dynamic
reference
point
Jiang, Hong
;
Ren, Xinhui
- In:
Journal of air transport management
75
(
2019
),
pp. 51-60
Persistent link: https://www.econbiz.de/10012112357
Saved in:
8
A tale of two brands : the joint effect of manufacturer and retailer brands on consumers’ product evaluation
Zhu, Ying
;
Chen, Haipeng
- In:
The journal of brand management : an international journal
24
(
2017
)
3
,
pp. 284-306
Persistent link: https://www.econbiz.de/10011708590
Saved in:
9
Loss aversion and consumption plans with stochastic reference points
Park, Hyeon
- In:
The B.E. journal of theoretical economics
16
(
2016
)
1
,
pp. 303-336
Persistent link: https://www.econbiz.de/10011431381
Saved in:
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