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Search: subject_exact:"Beziehungsmarketing"
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Konsumentenverhalten
Beziehungsmarketing
24,985
Relationship marketing
24,815
Consumer behaviour
8,577
Kundenzufriedenheit
5,232
Customer satisfaction
5,222
Dienstleistungsqualität
3,798
Service quality
3,787
Markenführung
2,486
Brand management
2,485
Deutschland
2,255
Germany
2,216
Theorie
2,209
Theory
2,202
Lieferantenmanagement
2,131
Supplier relationship management
2,130
Social Web
1,961
Social web
1,960
Markenimage
1,824
Marketingmanagement
1,823
Brand image
1,822
Marketing management
1,799
Electronic Commerce
1,644
E-commerce
1,594
Online-Marketing
1,516
Internet marketing
1,494
Kundenwert
1,436
Customer value
1,410
Kundenintegration
1,396
Customer integration
1,395
Vertrauen
1,331
Confidence
1,326
Einzelhandel
1,300
Retail trade
1,290
Brand
1,237
Markenartikel
1,223
Online-Handel
1,196
Online retailing
1,190
Customer service
1,106
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1,103
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7,125
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1,459
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3
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6,697
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129
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125
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73
Sammelwerk
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Aufsatzsammlung
53
Case study
19
Fallstudie
19
Bibliografie enthalten
17
Bibliography included
17
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15
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13
Handbuch
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Konferenzschrift
13
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12
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English
8,138
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449
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Han, Heesup
40
Hollebeek, Linda D.
30
Mattila, Anna S.
28
Verhoef, Peter C.
26
Kumar, V.
24
Loureiro, Sandra Maria Correia
22
Huber, Frank
20
Klaus, Philipp
19
Prentice, Catherine
19
Bang, Nguyen
18
Rather, Raouf Ahmad
18
Usman, Osly
17
Ahn, Jiseon
16
Gil Saura, Irene
15
Grewal, Dhruv
15
Herrmann, Andreas
15
Khan, Imran
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Swoboda, Bernhard
15
Wangenheim, Florian von
15
Wong, IpKin Anthony
15
Balaji, M. S.
14
Foscht, Thomas
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Quach, Sara
14
Sesé, F. Javier
14
So, Kevin Kam Fung
14
Das, Gopal
13
Evanschitzky, Heiner
13
Gustafsson, Anders
13
McDonald, Heath
13
Rahman, Zillur
13
Schramm-Klein, Hanna
13
Tanford, Sarah
13
Aksoy, Lerzan
12
Bilgihan, Anil
12
Blut, Markus
12
Fetscherin, Marc
12
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American Marketing Association
7
Springer Fachmedien Wiesbaden
7
IGI Global
3
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
Springer-Verlag GmbH
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Bertelsmann Stiftung
1
Customs Co-operation Council
1
Deutschland / Bundeswehr / Universität Hamburg
1
Edward Elgar Publishing
1
European Marketing Academy
1
Fraunhofer-Informationszentrum Raum und Bau
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Ökologische Kommunikation mbH
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Graduate School of Business Administration
1
Haufe-Lexware GmbH & Co. KG
1
INSEAD
1
Institut für Markt- und Distributionsforschung <Köln>
1
Intergovernmental Maritime Consultative Organization
1
Kanada / Department of Industry, Trade and Commerce
1
Logos Verlag Berlin
1
MultiPart Garantie AG
1
MultiPart Garantie AG <Ringsheim>
1
NetLibrary, Inc
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Society for Consumer Psychology.
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Technische Universität Dresden
1
United Nations
1
Universität Greifswald
1
Universität Mannheim
1
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
1
Wissenschaftliche Hochschule für Unternehmensführung
1
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Published in...
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Journal of retailing and consumer services
459
Journal of business research : JBR
338
International journal of hospitality management
164
The journal of services marketing
116
The journal of product & brand management
97
The journal of brand management : an international journal
77
Journal of the Academy of Marketing Science
76
Psychology & marketing
74
Cogent business & management
72
Journal of hospitality marketing & management
72
Asia Pacific journal of marketing and logistics
68
International journal of contemporary hospitality management
68
Journal of retailing
66
Journal of travel and tourism marketing
66
The service industries journal
63
Journal of strategic marketing
60
Industrial marketing management : the international journal for industrial and high-tech firms
55
Journal of service management
55
Journal of marketing
51
Marketing intelligence & planning
51
European journal of marketing : EJM
50
Journal of service research : JSR
49
International journal of retail & distribution management
48
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
48
Services marketing quarterly
48
Tourism management : research, policies, practice
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
The international review of retail, distribution and consumer research
46
International journal of internet marketing and advertising : IJIMA
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
International journal of retail and distribution management
42
The international journal of bank marketing : IJBM
41
Service business
40
International journal of electronic marketing and retailing : IJEMR
38
SpringerLink / Bücher
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
International journal of electronic customer relationship management : IJECRM
34
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Source
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ECONIS (ZBW)
8,577
OLC EcoSci
5
EconStor
4
USB Cologne (EcoSocSci)
1
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1711
How cashback strategies yield financial benefits for retailers : the mediating role of consumers' program loyalty
Vieira, Valter Afonso
;
Agnihotri, Raj
;
Almeida, Marcos …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 200-212
Persistent link: https://www.econbiz.de/10013167968
Saved in:
1712
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
1713
Social media interactions, purchase intention, and behavioural engagement : the mediating role of source and content factors
Onofrei, George
;
Filieri, Raffaele
;
Kennedy, Lorraine
- In:
Journal of business research : JBR
142
(
2022
),
pp. 100-112
Persistent link: https://www.econbiz.de/10013168112
Saved in:
1714
Factors influencing patient loyalty to outpatient medical services : an empirical analysis of the UAE's government healthcare system
Dayan, Mumin
;
Al Kuwaiti, Ibrahim A.
;
Husain, Zafar
; …
- In:
International journal of quality & reliability management
39
(
2022
)
1
,
pp. 176-203
Persistent link: https://www.econbiz.de/10013169330
Saved in:
1715
Conceptualizing masstige buying behavior : a mixed-method approach
Purohit, Sonal
;
Radia, Karan Nilesh
- In:
Journal of business research : JBR
142
(
2022
),
pp. 886-898
Persistent link: https://www.econbiz.de/10013169466
Saved in:
1716
Understanding the omnichannel customer journey : the effect of online and offline channel interactivity on consumer value co-creation behavior
Cui, Xingwen
;
Xie, Qinghong
;
Zhu, Jing
;
Shareef, Mahmud …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013169537
Saved in:
1717
Examining consumer experience in using m-banking apps : a study of its antecedents and outcomes
Shahid, Shadma
;
Islam, Jamid Ul
;
Malik, Shehla
;
Hasan, Uzma
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013169561
Saved in:
1718
Effects of confidence and social benefits on consumers' extra-role and in-role behaviors : a social identity and social exchange perspective
Utkarsh
;
Gupta, Roopak Kumar
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013169566
Saved in:
1719
Detection of potential customers' empathy behavior towards customers' reviews
Hossain, Md Shamim
;
Rahman, Mst Farjana
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013169573
Saved in:
1720
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
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