//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Kundenzufriedenheit"
~subject:"Theory"
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "European journal of marketing : EJM"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Kundenzufriedenheit
Theory
USA
Consumer behaviour
348
Konsumentenverhalten
347
Marketing management
129
Marketingmanagement
129
Brand management
125
Markenführung
125
Großbritannien
112
Brand image
107
Markenimage
107
Beziehungsmarketing
95
Relationship marketing
95
United Kingdom
85
Marketing
80
Brand
70
Markenartikel
70
Advertising effects
69
Werbewirkung
69
United States
66
Werbung
66
Advertising
64
Customer satisfaction
59
Einzelhandel
45
Theorie
44
Retail trade
43
Innovation
42
Emotion
39
Dienstleistungsqualität
37
Service quality
37
Internet marketing
36
Online-Marketing
35
Marketing theory
33
Marketingtheorie
33
Viral marketing
33
Virales Marketing
33
Corporate reputation
29
Firmenimage
29
Personality psychology
29
more ...
less ...
Online availability
All
Undetermined
40
Type of publication
All
Article
162
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
163
Aufsatz in Zeitschrift
163
Systematic review
3
Übersichtsarbeit
3
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
more ...
less ...
Language
All
English
163
Author
All
Dagger, Tracey S.
4
Ha, Hong Youl
3
Janda, Swinder
3
Romaniuk, Jenni
3
Balaji, M. S.
2
Berkman, Dave
2
Chatzipanagiotou, Kalliopi C.
2
Dwivedi, Yogesh Kumar
2
East, Robert
2
Jayawardhena, Chanaka
2
Kaushik, Geetanjali
2
Kitchen, Philip J.
2
Krishen, Anjala Selena
2
Lee, Nick
2
Lomax, Wendy
2
Markovitch, Dmitri G.
2
Mitchell, Vincent-Wayne
2
Muthaly, Siva K. K.
2
Nenonen, Suvi
2
Newman, Bruce I.
2
O'Sullivan, Don
2
Paulssen, Marcel
2
Pérez, Andrea
2
Rana, Nripendra P.
2
Rossiter, John R.
2
Roulet, Raphael
2
Simintiras, Antonis C.
2
Sousa, Carlos M. P.
2
Storbacka, Kaj
2
Uncles, Mark D.
2
Adams, Terry K.
1
Ahn, Jae-Hyeon
1
Ahrens, Jan
1
Alencar Rodrigues, Luiza Cristina
1
Amar, Moty
1
Anastasiadou, Kyriaki
1
Andersen, Otto
1
Andreasen, Alan R.
1
Antonetti, Paolo
1
Babakus, Emin
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
163
Source
All
ECONIS (ZBW)
163
Showing
1
-
10
of
163
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Reflections on a decade of EJM and marketing scholarship : the good, the bad, and the future
Lee, Nick
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1774-1798
Persistent link: https://www.econbiz.de/10011773701
Saved in:
2
Questioning the theory-praxis gap in marketing : types and drivers of research implementation
Möller, K. E. Kristian
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1163-1172
Persistent link: https://www.econbiz.de/10011725650
Saved in:
3
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
4
Measuring integrated marketing communication by taking a broad organisational approach : the firm-wide IMC scale
Porcu, Lucia
;
Barrio-García, Salvador del
;
Kitchen, …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 692-718
Persistent link: https://www.econbiz.de/10011698272
Saved in:
5
Managing initial expectations when word-of-mouth matters : effects of product value and consumer heterogeneity
Yi, Sangyoon
;
Ahn, Jae-Hyeon
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 123-156
Persistent link: https://www.econbiz.de/10011626439
Saved in:
6
Social learning and network externalities in decision making
Huang, Dongling
;
Markovitch, Dmitri G.
;
Ying, Yuanping
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 157-176
Persistent link: https://www.econbiz.de/10011626458
Saved in:
7
Extending service brands into products versus services : multilevel analyses of key success drivers
Sichtmann, Christina
;
Schoefer, Klaus
;
Blut, Markus
; …
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 200-218
Persistent link: https://www.econbiz.de/10011626472
Saved in:
8
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash
;
Balaji, M. S.
;
Yavas, Ugur
;
Babakus, Emin
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
Saved in:
9
Theorizing with managers : how to achieve both academic rigor and practical relevance?
Nenonen, Suvi
;
Brodie, Roderick J.
;
Storbacka, Kaj
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1130-1152
Persistent link: https://www.econbiz.de/10011725629
Saved in:
10
Bridging the gap : reflections on theorizing with managers
Leeflang, Peter
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1153-1160
Persistent link: https://www.econbiz.de/10011725644
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->