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~subject:"Luxury goods"
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Luxury goods
Consumer behaviour
11
Konsumentenverhalten
11
Brand management
8
Markenführung
8
Luxusgüter
5
Brand
4
Brand image
4
Markenartikel
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Markenimage
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Addiction
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Beziehungsmarketing
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Brand addiction
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Fashion
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Relationship marketing
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Social Web
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Social web
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Sucht
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Consumer-brand relationships
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Internet marketing
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Market research
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Messung
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Online-Marketing
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AI
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Addictive behaviour
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Bourdieu
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Brand hate
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Business-to-business marketing
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CGI
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Co-branding
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Comorbidity
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Compulsive buying
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Consumer behavior
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Mrad, Mona
5
Christodoulides, George
1
Cui, Charles Chi
1
El Khansa, Zeinab
1
Farah, Maya
1
Farah, Maya F.
1
Haddad, Stephanie
1
Karimi, Sahar
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Majdalani, Joelle
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Mehdi, Nour
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Solomon, Michael R.
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Tóth, Zsófia
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Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
1
Qualitative market research : an international journal
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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1
Elite luxury experiences : customer and managerial perspectives
Mrad, Mona
;
Karimi, Sahar
;
Tóth, Zsófia
; …
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1339-1368
Persistent link: https://www.econbiz.de/10013466530
Saved in:
2
Fashion & luxury marketing
Solomon, Michael R.
;
Mrad, Mona
-
2022
Persistent link: https://www.econbiz.de/10013202999
Saved in:
3
WhatsApp communication service : a controversial tool for luxury brands
Mrad, Mona
;
Farah, Maya
;
Mehdi, Nour
- In:
Qualitative market research : an international journal
25
(
2022
)
3
,
pp. 337-360
Persistent link: https://www.econbiz.de/10013380468
Saved in:
4
Brand addiction in the contexts of luxury and fast-fashion brands
Mrad, Mona
;
Majdalani, Joelle
;
Cui, Charles Chi
;
El …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012268863
Saved in:
5
From Karl Lagerfeld to Erdem : a series of collaborations between designer luxury brands and fast-fashion brands
Mrad, Mona
;
Farah, Maya F.
;
Haddad, Stephanie
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 567-582
Persistent link: https://www.econbiz.de/10012060166
Saved in:
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