//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Luxusgüter"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenartikel"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Luxusgüter
Brand management
2,358
Markenführung
2,358
Brand
846
Markenartikel
844
Brand image
808
Markenimage
808
Consumer behaviour
601
Konsumentenverhalten
601
Deutschland
426
Germany
426
Marketingmanagement
227
Marketing management
225
Beziehungsmarketing
214
Relationship marketing
214
Social Web
206
Social web
206
Internet marketing
152
Online-Marketing
152
Theorie
144
Theory
144
Corporate reputation
142
Firmenimage
142
Luxury goods
141
USA
117
United States
117
Marketing
109
International marketing
106
Internationales Marketing
106
Advertising effects
97
Werbewirkung
97
Handelsmarke
93
Store brand
93
Corporate Social Responsibility
79
Corporate social responsibility
79
Erfolgsfaktor
79
Success factor
79
Corporate culture
75
Unternehmenskultur
75
Fashion
72
more ...
less ...
Online availability
All
Undetermined
69
Free
2
Type of publication
All
Article
141
Type of publication (narrower categories)
All
Aufsatz im Buch
Article in journal
757
Aufsatz in Zeitschrift
757
Book section
141
Aufsatzsammlung
28
Hochschulschrift
27
Collection of articles of several authors
19
Sammelwerk
19
Thesis
17
Case study
12
Fallstudie
12
Graue Literatur
10
Non-commercial literature
10
Conference paper
5
Konferenzbeitrag
5
Arbeitspapier
4
Working Paper
4
Handbook
3
Handbuch
3
Mehrbändiges Werk
2
Multi-volume publication
2
Guidebook
1
Interview
1
Lehrbuch
1
Market information
1
Marktinformation
1
Ratgeber
1
Reprint
1
Statistik
1
Textbook
1
more ...
less ...
Language
All
English
112
German
29
Author
All
Meurer, Jörg
5
Cedrola, Elena
3
Chiaudano, Valentina
3
König, Verena
3
Mosca, Fabrizio
3
Ozuem, Wilson
3
Amatulli, Cesare
2
Atwal, Glyn
2
Bryson, Douglas
2
Cui, Annie Peng
2
Guercini, Simone
2
Hennigs, Nadine
2
Henninger, Claudia E.
2
Iperen, Rudolf-Jan van
2
Kapferer, Jean-Noël
2
Manninger, Kilian
2
Moore, Christopher M.
2
Peretti, Paola
2
Phau, Ian
2
Pini, Fabrizio Maria
2
Ramchandani, Mukta
2
Runfola, Andrea
2
Sawhney, Mohanbir S.
2
Schade, Michael
2
Schmidt, Steffen
2
Thaichon, Park
2
Wiedmann, Klaus-Peter
2
Wüstefeld, Thomas
2
Abu Bakar bin Abdul Hamid
1
Adıgüzel, Feray
1
Ahujy, Vandana
1
Ahuvia, Aaron
1
Alim, Md. Abdul
1
Alosaimi, Sarah Ibrahim
1
Ansarin, Madina
1
Anusara Sawangchai
1
Anzivino, Alessia
1
Arıkan, Esra
1
Ascheberg, Carsten
1
Azni Zarina Taha
1
more ...
less ...
Published in...
All
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
The Oxford handbook of luxury business
6
Developing successful global strategies for marketing luxury brands
5
Luxury marketing : a challenge for theory and practice
5
Building consumer-brand relationship in luxury brand management
4
Global marketing strategies for the promotion of luxury goods
4
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
4
Sustainable Luxury : An International Perspective
4
Contemporary case studies on fashion production, marketing and operations
3
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
3
Luxury marketing, sustainability and technology : the future of luxury management
3
New luxury management : creating and managing sustainable value across the organization
3
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
3
Brand management in emerging markets : theories and practice
2
Building corporate identity, image and reputation in the digital era
2
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
2
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
2
Fashion branding and communication : core strategies of European luxury brands
2
Global luxury : organizational change and emerging markets since the 1970s
2
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
2
Advancing insights on brand management
1
Aestetics and style in strategy
1
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
1
Apps management and e-commerce transactions in real-time
1
Art wealth management : managing private art collections
1
Brand management ; Vol. 4
1
Breaking new ground in theory and practice
1
Computer-mediated marketing strategies : social media and online brand communities
1
Consumer brand relationships : meaning, measuring, managing
1
Consumption, Production, and Entrepreneurship in the Time of Coronavirus : A Business Perspective of the Pandemic
1
Country of origin effect : looking back and moving forward
1
Detox fashion : case studies
1
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
1
Empirical studies on economics of innovation, public economics and management : proceedings of the 18th Eurasia business and economics society conference
1
Enhancing knowledge development in marketing ; Vol. 21
1
Entrepreneurship in international marketing
1
Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
1
European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
1
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
1
Fashion brand internationalization : opportunities and challenges
1
more ...
less ...
Source
All
ECONIS (ZBW)
141
Showing
1
-
10
of
141
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
2
Impact of brand experience, narcissism and materialism on luxury purchase behaviour mediated by online buying intentions
Chanyanan Somtawinpongsai
;
Abu Bakar bin Abdul Hamid
; …
- In:
Management and information technology in the digital …
,
(pp. 65-80)
.
2022
Persistent link: https://www.econbiz.de/10013442096
Saved in:
3
Made in France and Made in Paris : luxury branding in the longue durée
Pouillard, Véronique
;
Millet, Audrey
- In:
National brands and global markets : an historical …
,
(pp. 118-135)
.
2023
Persistent link: https://www.econbiz.de/10014433550
Saved in:
4
Corporate brand image : technology and innovation in e-tailing
Vannucci, Virginia
;
Pantano, Eleonora
- In:
Building corporate identity, image and reputation in …
,
(pp. 347-362)
.
2022
Persistent link: https://www.econbiz.de/10012609405
Saved in:
5
Luxury branding
Berghaus, Benjamin
- In:
The Oxford handbook of luxury business
,
(pp. 219-247)
.
2022
Persistent link: https://www.econbiz.de/10013273935
Saved in:
6
How can luxury fashion brands create a multisensory environment online to improve customer experience?
Stancescu, Laura
;
Clark, Lillian
;
Redolfi, Carolina
- In:
Integrated Business Models in the Digital Age : …
,
(pp. 275-314)
.
2022
Persistent link: https://www.econbiz.de/10013282635
Saved in:
7
The hidden value of second-hand luxury: exploring the levels of second- hand integration as part of a luxury brand's strategy
Turunen, Linda Lisa Maria
;
Henninger, Claudia E.
- In:
Sustainable Luxury : An International Perspective
,
(pp. 13-33)
.
2022
Persistent link: https://www.econbiz.de/10013362537
Saved in:
8
The change of marketing strategies of luxury brands in China under the internet era
Wang, Lingzhou
- In:
Proceedings of the 5th International Conference on …
,
(pp. 115-122)
.
2022
Persistent link: https://www.econbiz.de/10013348627
Saved in:
9
Case 12: from scraps to style : the art of Hermès' upcycling journey with "Petit H"
Mozard Mohtar
;
Azni Zarina Taha
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 163-176)
.
2024
Persistent link: https://www.econbiz.de/10014528168
Saved in:
10
High-luxury coffee brands : a comparative analysis of digital communication on luxury and sustainability dimensions
De Luca, Patrizia
;
Bellotto, Marco
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 383-405)
.
2024
Persistent link: https://www.econbiz.de/10014529120
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->