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~subject:"Machinery industry"
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Search: subject_exact:"Service-Dominant Logic"
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Machinery industry
Service-dominant logic
745
Service-Dominant Logic
733
Betriebliche Wertschöpfung
366
Value creation
366
Kundenintegration
311
Customer integration
309
Marketing theory
214
Marketingtheorie
214
Beziehungsmarketing
211
Relationship marketing
211
service-dominant logic
142
Customer value
129
Kundenwert
127
Dienstleistung
121
Services
112
Dienstleistungsmarketing
101
Services marketing
101
Value co-creation
100
Innovation
92
Dienstleistungsqualität
83
Service quality
83
Consumer behaviour
77
Konsumentenverhalten
77
Dienstleistungssektor
70
Service industry
70
Lieferantenmanagement
68
Supplier relationship management
68
Resource-based view
58
Ressourcenorientierter Ansatz
58
Business network
54
Unternehmensnetzwerk
54
Innovation management
53
value co-creation
53
Innovationsmanagement
52
Service innovation
51
Customer satisfaction
50
Kundenzufriedenheit
50
Marketing management
42
Marketingmanagement
42
Service dominant logic
40
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Briscoe, Gerard
1
Edvardsson, Bo
1
Gebauer, Heiko
1
Maull, Roger
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Ng, Irene
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Paiola, Marco
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Parry, Glenn
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Smith, Laura
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Journal of business-to-business marketing
1
Journal of service management
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ECONIS (ZBW)
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Transitioning from a goods-dominant to a service-dominant logic : visualising the value proposition of Rolls-Royce
Ng, Irene
;
Parry, Glenn
;
Smith, Laura
;
Maull, Roger
; …
- In:
Journal of service management
23
(
2012
)
3
,
pp. 416-439
Persistent link: https://www.econbiz.de/10009619135
Saved in:
2
Service business development in small- to medium-sized equipment manufacturers
Paiola, Marco
;
Gebauer, Heiko
;
Edvardsson, Bo
- In:
Journal of business-to-business marketing
19
(
2012
)
1
,
pp. 33-66
Persistent link: https://www.econbiz.de/10009522905
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