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~subject:"Markenartikel"
~type_genre:"Reprint"
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Markenartikel
Advertising planning
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Werbeplanung
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Consumer behaviour
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Baker, William E.
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Pae, Jae H.
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Stockdale, Mark
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International marketing ; Vol. 2
1
Measuring and managing brands
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The evolution of brands : from signals of quality to storehouses of trust
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ECONIS (ZBW)
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When can affective conditioning and mere exposure directly influence brand choice?
Baker, William E.
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2009
Persistent link: https://www.econbiz.de/10003784598
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Are all consumers equal? : segmentation : the statute of limitations
Stockdale, Mark
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2009
Persistent link: https://www.econbiz.de/10003784825
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3
Global advertising strategy : the moderating role of brand familiarity and executive style
Pae, Jae H.
;
Samiee, Saeed
;
Tai, Susan
-
2008
Persistent link: https://www.econbiz.de/10003656134
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