//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenartikel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Journal of global scholars of marketing science : bridging Asia and the world"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenartikel
Consumer behaviour
190
Konsumentenverhalten
190
Brand management
63
Markenführung
63
Beziehungsmarketing
51
Relationship marketing
51
Brand image
39
Markenimage
39
Customer satisfaction
35
Kundenzufriedenheit
35
Social Web
35
Social web
35
Dienstleistungsqualität
30
Service quality
30
Marketing management
29
Marketingmanagement
29
Emotion
27
Tourism
25
Tourismus
25
Internet marketing
23
Online-Marketing
23
Innovation
21
Brand
20
Tourism industry
19
Tourismuswirtschaft
19
Sustainability
18
Theorie
18
Theory
18
Advertising effects
17
Einzelhandel
17
Luxury goods
17
Luxusgüter
17
Nachhaltige Entwicklung
17
Retail trade
17
Sustainable development
17
Werbewirkung
17
Holiday behaviour
16
Marketing
16
Urlaubsverhalten
16
more ...
less ...
Online availability
All
Undetermined
13
Type of publication
All
Article
18
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
20
Aufsatz in Zeitschrift
20
Collection of articles of several authors
2
Sammelwerk
2
Language
All
English
20
Author
All
Aiello, Gaetano
3
Vescovi, Tiziano
3
Checchinato, Francesca
2
Disegna, Marta
2
Ko, Eunju
2
Alikhani, Ali
1
Arora, Nilesh
1
Boyle, Peter J.
1
Chaifetz, Marshal
1
Chieng, Fayrene Yew Leh
1
Cho, Minjung
1
Donvito, Raffaele
1
Ghaffar, Abdul
1
Girauc, Georges
1
Goi, Chai Lee
1
Islam, Fazila
1
Islam, Tahir
1
Kashif, Muhammad
1
Khan, Muhammad Mumtaz
1
Kim, Eun Young
1
Kim, Hyoshin
1
Kim, Jooho
1
Kincl, Tomas
1
Lathrop, E. Scott
1
Lee, Hojae
1
Lee, Sanghoon
1
Lee, Sangwon
1
Mei Teh Goi
1
Mokhtarian, Pooria
1
Mutlu, Berna
1
Pan, Alan J.
1
Pan, David W.
1
Pang, Wonbae
1
Park, Kyungae
1
Parsad, Chandan
1
Platania, Silvia Maria
1
Prashar, Sanjeev
1
Rylander, David
1
Saini, Aarti
1
Sheikh, Altaf Ahmed
1
more ...
less ...
Published in...
All
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
Source
All
ECONIS (ZBW)
20
Showing
1
-
10
of
20
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
2
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
3
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
4
Temporary love : a love-hate transition among luxury fashion consumers in a mediation of brand jealousy and moderation of value-expressiveness
Saini, Aarti
;
Kashif, Muhammad
;
Platania, Silvia Maria
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
Saved in:
5
Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
Saved in:
6
Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: the roles of self-congruity
Goi, Chai Lee
;
Chieng, Fayrene Yew Leh
;
Mei Teh Goi
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 133-153
Persistent link: https://www.econbiz.de/10013541970
Saved in:
7
A geo-cultural approach to the purchase decision of counterfeit luxury brands in China
Kim, Jooho
;
Yoon, Sung-Joon
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
1
,
pp. 74-93
Persistent link: https://www.econbiz.de/10012423202
Saved in:
8
Impact of brand personality traits on customer's brand commitment : case study: NIVEA hygienic products
Alikhani, Ali
;
Mokhtarian, Pooria
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 543-562
Persistent link: https://www.econbiz.de/10012622606
Saved in:
9
Store brand vs. national brand prices : willingness to pay ≠ willingness to accept
Boyle, Peter J.
;
Lathrop, E. Scott
;
Kim, Hyoshin
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 563-579
Persistent link: https://www.econbiz.de/10012622608
Saved in:
10
Preventing brand name blunders in doing business across cultures : theory and research
Pan, David W.
;
Pan, Alan J.
;
Mutlu, Berna
;
Rylander, David
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
2
,
pp. 115-146
Persistent link: https://www.econbiz.de/10012257934
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->