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Markenartikel
Consumer behaviour
11
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11
Brand management
8
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8
Luxury goods
5
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Mrad, Mona
4
Cui, Charles Chi
2
Akrout, Houcine
1
El Khansa, Zeinab
1
Farah, Maya F.
1
Haddad, Stephanie
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Hogg, Margaret K.
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Majdalani, Joelle
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Journal of business research : JBR
2
Journal of retailing and consumer services
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Measuring brand hate in a cross-cultural context : Emic and Etic scale development and validation
Akrout, Houcine
;
Mrad, Mona
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013468640
Saved in:
2
Brand addiction in the contexts of luxury and fast-fashion brands
Mrad, Mona
;
Majdalani, Joelle
;
Cui, Charles Chi
;
El …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012268863
Saved in:
3
From Karl Lagerfeld to Erdem : a series of collaborations between designer luxury brands and fast-fashion brands
Mrad, Mona
;
Farah, Maya F.
;
Haddad, Stephanie
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 567-582
Persistent link: https://www.econbiz.de/10012060166
Saved in:
4
Brand addiction : exploring the concept and its definition through an experiential lens
Cui, Charles Chi
;
Mrad, Mona
;
Hogg, Margaret K.
- In:
Journal of business research : JBR
87
(
2018
),
pp. 118-127
Persistent link: https://www.econbiz.de/10011866558
Saved in:
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