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~subject:"Markenführung"
~subject:"Markenimage"
~subject:"Transnational corporation"
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Search: "Journal of Business Research"
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Markenführung
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Consumer behaviour
2,038
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2,038
Innovation
941
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739
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724
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11
Valette-Florence, Pierre
11
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11
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10
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7
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7
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7
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6
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6
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6
Kim, Kyung Hoon
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Michel, Géraldine
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6
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Wallpach, Sylvia von
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5
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5
Malik, Ashish
5
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5
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5
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5
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5
Spielmann, Nathalie
5
Temouri, Yama
5
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4
Balaji, M. S.
4
Bang, Nguyen
4
Davvetas, Vasileios
4
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4
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Universität Zürich / Institut für Betriebswirtschaftliche Forschung
1
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Journal of business research : JBR
1,054
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
28
Global journal of business research : GJBR
20
Schmalenbach journal of business research : SBUR
1
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ECONIS (ZBW)
1,103
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1
Customer equity and value management of global brands : bridging theory and practice from financial and marketing perspectives : introduction to a
Journal
of
Business
Research
Spec...
Di Benedetto, C. Anthony
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3721-3724
Persistent link: https://www.econbiz.de/10011515245
Saved in:
2
International relations in international business research : a review and research agenda
Han, Xia
;
Lukoianove, Tatiana
;
Zhao, Shasha
;
Liu, Xiaohui
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014548078
Saved in:
3
Subsidiary performance measurement in international business research : a systematic review and future directions
Gundelach, Henrik
;
Nielsen, Bo Bernhard
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014468552
Saved in:
4
Conceptualizing institutional voids in terms of severity and how the home country affects this understanding
Andrews, Luke R. J.
;
Luiz, John M.
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014549731
Saved in:
5
Causal foreign market selection and effectual entry decision-making : the mediating role of collaboration to enhance international performance
Chetty, Sylvie K.
;
Martín Martín, Oscar
;
Bai, Wensong
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014543415
Saved in:
6
Developing resilience of MNEs : from global value chain (GVC) capability and performance perspectives
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014547379
Saved in:
7
Do environmental regulations drive MNEs' equity ownership? : considering the impact of exogenous shocks on MNEs' cross-border acquisitions
Chun, Wootae
;
Wang, Zhan
;
Kim, Hyun Gon
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014548076
Saved in:
8
The role of services in creating brand loyalty for B2B manufacturers
Raddats, Chris
;
Roper, Stuart
;
Ashman, Rachel
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549097
Saved in:
9
An internalization perspective on subsidiaries' reputation and its impact on subsidiaries' marketing advantage : the moderating roles of resources and autonomy
Buckley, Peter J.
;
Kandemir, Destan
;
Liu, Steven Y. H.
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014549575
Saved in:
10
There's a time and place : navigating omni-temporality in the place branding process
Reynolds, Laura
;
Peattie, Kenneth J.
;
Koenig-Lewis, Nicole
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014534720
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