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~subject:"Markenführung"
~type_genre:"Fallstudie"
~type_genre:"Übersichtsarbeit"
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Markenführung
Social Web
345
Social web
345
Deutschland
231
Germany
230
Online-Marketing
177
Internet marketing
170
Internet
127
Web 2.0 technologies
117
Web 2.0-Technologien
117
IT service provider
102
IT-Dienstleister
102
USA
100
United States
100
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98
E-commerce
90
Digital platform
64
Digitale Plattform
64
Wissensmanagement
57
Geschäftsmodell
56
Business model
55
Knowledge management
55
Öffentlichkeitsarbeit
51
Beziehungsmarketing
50
Public relations
50
Relationship marketing
50
Digitale Dienste
49
Innovationsmanagement
49
Web-based service
49
Theorie
48
Theory
48
Innovation management
46
Marketingmanagement
44
Welt
44
World
44
Informationstechnik
43
Marketing management
43
Outsourcing
43
Erfolgsfaktor
40
Unternehmen
40
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39
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24
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5
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Fallstudie
Übersichtsarbeit
Article in journal
1,727
Aufsatz in Zeitschrift
1,727
Aufsatz im Buch
260
Book section
260
Hochschulschrift
61
Graue Literatur
41
Non-commercial literature
41
Thesis
37
Collection of articles of several authors
35
Sammelwerk
35
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28
Case study
28
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20
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20
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19
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19
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14
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12
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12
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5
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3
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3
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2
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2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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German
15
English
14
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Ahujy, Vandana
1
Anderson, Helén
1
Arnezeder, Christian
1
Brinkmann, Stefan
1
Buttle, Francis A.
1
Cova, Bernard
1
Damen, Dennis
1
Dennis, Charles
1
Eisenächer, Harald W.
1
Fantapié Altobelli, Claudia
1
Fitzner, Mirus
1
Foroudi, Pantea
1
Grether, Mark
1
Groeger, Lars
1
Heitmann, Mark
1
Herrmann, Andreas
1
Hoffjann, Olaf
1
Imani, Saheb
1
Ivens, Björn Sven
1
Jones, Brian
1
Kammerlander, Nadine
1
Kreutzer, Andrew
1
Könecke, Thomas
1
Lari, Helnaz Ahmadi
1
Lee, Jason W.
1
Lillibridge, Jeff
1
Lima, Anderson
1
Loewenfeld, Fabian von
1
Ludowig, Carsten
1
Maleski, Mike
1
Markarian, Rosa
1
Markschläger, Sven
1
McIntyre, Charles
1
Melewar, T. C.
1
Nedbal, Dagmar
1
Pfahl, Michael E.
1
Pleil, Thomas
1
Pongsakornrungsilp, Siwarit
1
Rauschnabel, Philipp A.
1
Regier, Stefanie
1
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Institution
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Springer Fachmedien Wiesbaden
1
Published in...
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
5
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
2
Journal of marketing management : MM
2
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
2
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
Building corporate identity, image and reputation in the digital era
1
Cases on branding strategies and product development : successes and pitfalls
1
European journal of marketing : EJM
1
Handbook of research on effective marketing in contemporary globalism
1
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
1
Journal of marketing theory and practice
1
Marketing theory
1
Schriftenreihe der FHWien-Studiengänge der WKW
1
Services marketing cases in emerging markets : an asian perspective
1
Sport management review
1
Swarm Branding : Markenführung im Zeitalter von Web 2.0
1
The journal of brand management : an international journal
1
Word of mouth and social media
1
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Source
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ECONIS (ZBW)
29
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1
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29
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1
If you build it, will they come? : a case study of digital spaces and brand in the National Basketball Association
Pfahl, Michael E.
;
Kreutzer, Andrew
;
Maleski, Mike
; …
- In:
Sport management review
15
(
2012
)
4
,
pp. 518-537
Persistent link: https://www.econbiz.de/10009628060
Saved in:
2
Branded : branding in sport business
Lee, Jason W.
(
ed.
)
-
2018
-
Second edition
Persistent link: https://www.econbiz.de/10011672325
Saved in:
3
Branding and new product development : a case of Glemma
Damen, Dennis
;
Wang, Miao
;
Wijnhoven, Tim
- In:
Cases on branding strategies and product development : …
,
(pp. 178-193)
.
2015
Persistent link: https://www.econbiz.de/10010504640
Saved in:
4
Strategische Onlinekommunikation : theoretische Konzepte und empirische Befunde
Hoffjann, Olaf
(
ed.
);
Pleil, Thomas
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10010425982
Saved in:
5
Co-create a smart phone brand with consumers via social media : a case study of Xiaomi in China
Yang, Sophie
;
Wos, Anna
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 27-34)
.
2017
Persistent link: https://www.econbiz.de/10011537858
Saved in:
6
Behavioural intentions in the UK fashion industry : the impact of perceived fashion innovativeness on fashion brand image with the moderating role of social media marketing and lov...
Lari, Helnaz Ahmadi
;
Foroudi, Pantea
;
Imani, Saheb
- In:
Building corporate identity, image and reputation in …
,
(pp. 307-346)
.
2022
Persistent link: https://www.econbiz.de/10012609402
Saved in:
7
Word-of-mouth marketing influence on offline and online communications : evidence from case study research
Groeger, Lars
;
Buttle, Francis A.
- In:
Word of mouth and social media
,
(pp. 20-40)
.
2014
Persistent link: https://www.econbiz.de/10010409814
Saved in:
8
Managing i-branding to create brand equity
Simmons, Geoff
;
Thomas, Brychan
;
Truong, Yann
- In:
European journal of marketing : EJM
44
(
2010
)
9/10
,
pp. 1260-1285
Persistent link: https://www.econbiz.de/10008661740
Saved in:
9
Social Branding via XING
Ludowig, Carsten
;
Schmidt-Grell, Stefan
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 347-357)
.
2012
Persistent link: https://www.econbiz.de/10009553475
Saved in:
10
Social Branding bei Harley-Davidson Deutschland
Arnezeder, Christian
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 237-252)
.
2012
Persistent link: https://www.econbiz.de/10009553522
Saved in:
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