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~subject:"Markenführung"
~type_genre:"Reprint"
~type_genre:"Übersichtsarbeit"
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Brand management ; Vol. 2
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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The evolution of brands : from signals of quality to storehouses of trust
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ECONIS (ZBW)
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Social versus psychological brand community : the role of psychological sense of brand community
Carlson, Brad D.
;
Suter, Tracy A.
;
Brown, Tom
-
2010
Persistent link: https://www.econbiz.de/10003924381
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2
Brand community
Muniz, Albert M.
;
O'Guinn, Thomas C.
-
2009
Persistent link: https://www.econbiz.de/10003784669
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3
Brand Community : Definition, Theorien und empirische Befunde
Loewenfeld, Fabian von
;
Herrmann, Andreas
;
Rösger, Jürgen
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 97-117)
.
2008
Persistent link: https://www.econbiz.de/10003587904
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