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~subject:"Markenimage"
~subject:"Transnational corporation"
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Search: "Journal of Business Research"
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Markenimage
Transnational corporation
Consumer behaviour
1,957
Konsumentenverhalten
1,957
Innovation
927
Firm performance
723
Unternehmenserfolg
706
Relationship marketing
664
Beziehungsmarketing
657
Brand management
613
Markenführung
602
Innovationsmanagement
569
Innovation management
568
Theory
508
Theorie
504
Brand image
498
USA
467
Social Web
452
Social web
452
Entrepreneurship
433
United States
428
Business start-up
425
Unternehmensgründung
425
Corporate social responsibility
411
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383
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381
Marketing management
348
Marketingmanagement
348
SME
339
KMU
335
China
325
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321
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320
Online-Marketing
320
Multinationales Unternehmen
318
Strategic management
316
Customer satisfaction
313
Kundenzufriedenheit
301
Führungskräfte
300
Managers
299
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595
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1
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Article
808
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807
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807
Conference paper
5
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5
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English
795
German
14
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Diamantopoulos, Adamantios
12
Foroudi, Pantea
8
Ciravegna, Luciano
7
Valette-Florence, Pierre
7
Melewar, T. C.
6
Sharma, Piyush
6
Arslanagic-Kalajdzic, Maja
5
Brenes, Esteban R.
5
Gupta, Suraksha
5
Malik, Ashish
5
Merchant, Altaf
5
Michel, Géraldine
5
Temouri, Yama
5
Veloutsou, Cleopatra
5
Wallpach, Sylvia von
5
Aiello, Gaetano
4
Bartikowski, Boris
4
Buckley, Peter J.
4
Christodoulides, George
4
Davvetas, Vasileios
4
Dennis, Charles
4
Driffield, Nigel L.
4
Dutta, Sujay
4
Ekinci, Yuksel
4
Foroudi, Mohammad Mahdi
4
Gierl, Heribert
4
Grohs, Reinhard
4
Guzman, Francisco
4
He, Xinming
4
Japutra, Arnold
4
Jiménez, Alfredo
4
Khan, Zaheer
4
Ko, Eunju
4
Kundu, Sumit K.
4
Larimo, Jorma
4
Lim, Eunah
4
Lo, Fang Yi
4
Munjal, Surender
4
Pereira, Vijay
4
Powell, K. Skylar
4
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Institution
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Universität Zürich / Institut für Betriebswirtschaftliche Forschung
1
Published in...
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Journal of business research : JBR
770
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
21
Global journal of business research : GJBR
16
Schmalenbach journal of business research : SBUR
1
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ECONIS (ZBW)
808
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11
Intercultural resource arbitrageurs : a review and extension of the literature on transnational entrepreneurs
Hamizah Abd Hamid
;
Pidduck, Robert J.
;
Newman, Alexander
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014333332
Saved in:
12
Execution novelty : improving brand evaluations in cause sponsorship
Bodur, H. Onur
;
Tezer, Ali
;
Grohmann, Bianca
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014333340
Saved in:
13
Examining the relationships between brand authenticity, perceived value, and brand forgiveness : the role of cross-cultural happiness
Papadopoulou, Christina
;
Vardarsuyu, Merve
;
Oghazi, Pejvak
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383104
Saved in:
14
Does effective democracy explain MNE location choice? : attractiveness to FDI and cross-border M&As
Basu, Debarati
;
Mitra, Shabana
;
Purohit, Archana
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014383153
Saved in:
15
Acting like an interpersonal relationship : cobrand anthropomorphism increases product evaluation and purchase intention
Han, Jie
;
Wang, Desheng
;
Yang, Zhihao
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014383201
Saved in:
16
Brand personality : current insights and future research directions
Calderón-Fajardo, Victor
;
Molinillo, Sebastian
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014380324
Saved in:
17
Strength in diversity : how incongruent racial cues enhance consumer preferences toward conservative brands
Boman, Laura
;
Hewage, Ganga S. Urumutta
;
Hasford, Jonathan
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434782
Saved in:
18
Influencing brand personality with sonic logos : the role of musical timbre
Monin Techawachirakul
;
Pathak, Abhishek
;
Motoki, Kosuke
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014434783
Saved in:
19
Subsidiary divestment of EMNEs : does home country matter?
Fonseca, Luíza Neves Marques da
;
Rocha, Angela da
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014434820
Saved in:
20
Do CSR efforts that focus on helping the environment influence brand purchase more than other forms of CSR?
Eisingerich, Andreas B
;
MacInnis, Deborah J.
;
Park, C. Whan
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434839
Saved in:
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