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Markenimage
Consumer behaviour
7
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Beziehungsmarketing
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Hotel industry
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Hotellerie
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Brand image
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Kundenzufriedenheit
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Huan, Tzung-cheng
2
Li, Yaoqi
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Che, Sheng-Hsiang
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Shelby, Lori
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Xie, Lishan
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Zhang, Chun
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International journal of contemporary hospitality management
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The journal of product & brand management
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ECONIS (ZBW)
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1
Customers' self-image congruity and brand preference : a moderated mediation model of self-brand connection and self-motivation
Li, Yaoqi
;
Zhang, Chun
;
Shelby, Lori
;
Huan, Tzung-cheng
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 798-807
Persistent link: https://www.econbiz.de/10013407535
Saved in:
2
Triad theory of hotel managerial leadership, employee brand-building behavior, and guest images of luxury-hotel brands
Xie, Lishan
;
Li, Yaoqi
;
Che, Sheng-Hsiang
;
Huan, Tzung-cheng
- In:
International journal of contemporary hospitality management
28
(
2016
)
9
,
pp. 1826-1847
Persistent link: https://www.econbiz.de/10011624165
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