//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketing"
~subject:"customer loyalty"
~type_genre:"Case study"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Customer retention"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketing
customer loyalty
Kundenbindung
34
Beziehungsmarketing
16
Customer retention
16
Deutschland
16
Germany
16
Relationship marketing
16
Marketing management
8
Marketingmanagement
8
Theorie
8
Theory
8
Lieferantenmanagement
6
Supplier relationship management
6
Beziehungsmanagement
5
Erfolgsfaktor
5
Kundenmanagement
5
Marketing-Mix
5
Success factor
5
Customer satisfaction
4
Kundenzufriedenheit
4
Social Web
3
Social web
3
Automotive industry
2
B-to-B-Marketing
2
Branche
2
Brand loyalty
2
Brand management
2
Business-to-business marketing
2
Economic sector
2
Einzelhandel
2
Kfz-Industrie
2
Kommunikation
2
Kraftfahrzeugindustrie
2
Management
2
Markenführung
2
Markentreue
2
Personality psychology
2
Persönlichkeitspsychologie
2
Retail trade
2
Target group
2
more ...
less ...
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Case study
Article in journal
80
Aufsatz in Zeitschrift
80
Hochschulschrift
24
Thesis
15
Collection of articles of several authors
8
Sammelwerk
8
Aufsatzsammlung
6
Graue Literatur
6
Non-commercial literature
6
Aufsatz im Buch
3
Book section
3
Dissertation u.a. Prüfungsschriften
3
Guidebook
3
Ratgeber
3
Bibliografie enthalten
2
Bibliography included
2
Fallstudie
2
Arbeitspapier
1
Article
1
Conference paper
1
Handbook
1
Handbuch
1
Konferenzbeitrag
1
Konferenzschrift
1
Systematic review
1
Working Paper
1
Übersichtsarbeit
1
more ...
less ...
Language
All
German
1
English
1
Author
All
Maisch, Bettina
1
Thomas, Barbara
1
Published in...
All
Berichte aus der Betriebswirtschaft
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Advocate marketing : strategies for building buzz, leveraging customer satisfaction, and creating relationships
Thomas, Barbara
-
2016
Persistent link: https://www.econbiz.de/10011862738
Saved in:
2
Innovationskommunikation im Web 2.0 : partizipative Kommunikation am Beispiel der Markteinführung von Elektrofahrzeugen auf Facebook
Maisch, Bettina
-
2012
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009520696
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->