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~subject:"Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Buchhandel"
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Buchhandel
109
Book trade
107
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24
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21
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Banham, Rob
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Expert journal of business and management
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International journal of retail & distribution management
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ECONIS (ZBW)
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1
Consumer psychology insights and their use for operational book marketing
Ebert, Sandra
- In:
Expert journal of business and management
5
(
2017
)
2
,
pp. 91-97
Persistent link: https://www.econbiz.de/10011749770
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2
Examining chain bookshops in the context of "third place"
Laing, Audrey
;
Royle, Jo
- In:
International journal of retail & distribution management
41
(
2013
)
1
,
pp. 27-44
Persistent link: https://www.econbiz.de/10009711834
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3
Occasional publishers : producing and marketing books in England, 1771-1844
Banham, Rob
- In:
Journal of historical research in marketing
4
(
2012
)
3
,
pp. 408-439
Persistent link: https://www.econbiz.de/10009621251
Saved in:
4
Pricing, sunk costs, and market structure online : evidence from book reteailing
Latcovich, Simon
;
Smith, Howard
- In:
Oxford review of economic policy
17
(
2001
)
2
,
pp. 217-234
Persistent link: https://www.econbiz.de/10001621999
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