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~subject:"Marketing"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
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Consumer product innovation and the opportunities for data analytics
Burgess, Heather
;
Rajshekhar, Kripa
;
Zadrozny, Wlodek
- In:
Innovation analytics : tools for competitive advantage
,
(pp. 19-39)
.
2023
Persistent link: https://www.econbiz.de/10014283067
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2
Understanding consumer-perceived value in augmented reality - implications for marketing activities
Bartosik-Purgat, Małgorzata
;
Ratajczak-Mrozek, Milena
- In:
Competition, strategy, and innovation : the impact of …
,
(pp. 105-132)
.
2022
Persistent link: https://www.econbiz.de/10012704955
Saved in:
3
The effects of real-time content marketing on consumer emotions and behaviors : an analysis on COVID-19 pandemic period
Şentürk, Hayat Ayar
;
Özer Çizer, Ece
;
Sezer, Tugce
- In:
Cases on digital strategies and management issues in …
,
(pp. 300-329)
.
2022
Persistent link: https://www.econbiz.de/10012814172
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4
Empowering marketing organizations to create and reach socially responsible consumers for greater sustainability
Lim, Weng Marc
- In:
Social and sustainability marketing : a casebook for …
,
(pp. 3-9)
.
2022
Persistent link: https://www.econbiz.de/10013463285
Saved in:
5
Inclusion of people with disabilities in marketing : a paradigm shift
Sani, Kareem F.
;
Gbadamosi, Ayantunji
- In:
Critical perspectives on diversity, equity, and …
,
(pp. 75-99)
.
2022
Persistent link: https://www.econbiz.de/10013382204
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6
Young consumer vulnerability
Yang, Hsiao-Pei
;
Hong, Yiwen
;
Kasapi, Eleni
- In:
Critical perspectives on diversity, equity, and …
,
(pp. 154-176)
.
2022
Persistent link: https://www.econbiz.de/10013382325
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7
Consumer ageism towards the older population : exploring avenues for sustainability marketing
Purushottam, Neha
- In:
Critical perspectives on diversity, equity, and …
,
(pp. 238-250)
.
2022
Persistent link: https://www.econbiz.de/10013382343
Saved in:
8
Marketing to vulnerable consumers
Young, Brian M.
- In:
The SAGE handbook of marketing ethics
,
(pp. 125-135)
.
2021
Persistent link: https://www.econbiz.de/10012304837
Saved in:
9
Marketing im Kontext verletzlicher Verbraucher
Schramm-Klein, Hanna
- In:
Marketing Weiterdenken : Zukunftspfade für eine …
,
(pp. 647-662)
.
2020
Persistent link: https://www.econbiz.de/10012302745
Saved in:
10
Consumers, markets and marketplaces
Powell, Helen
- In:
Promotional culture and convergence : markets, methods, …
,
(pp. 23-50)
.
2013
Persistent link: https://www.econbiz.de/10009736344
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