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Eisend, Martin
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Baumgarth, Carsten
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Gabler Edition Wissenschaft / Marketing-Management
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1
Stereotyping in marketing
Eisend, Martin
;
Kanevska, Sofiia
- In:
The SAGE handbook of marketing ethics
,
(pp. 146-154)
.
2021
Persistent link: https://www.econbiz.de/10012304924
Saved in:
2
The power of innovativeness in manufacturer-retailer reltionships
Lennerts, Silke
;
Eisend, Martin
;
Lieven, Theo
;
Molner, Sven
- In:
Journal of business-to-business marketing
23
(
2016
)
3
,
pp. 235-251
Persistent link: https://www.econbiz.de/10011606407
Saved in:
3
Marktforschung : Grundlagen der Datenerhebung und Datenanalyse
Kuß, Alfred
-
2010
-
3., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10004957083
Saved in:
4
Empirische Mastertechniken : Eine anwendungsorientierte Einführung für die Marketing- und Managementforschung
Baumgarth, Carsten
(
ed.
);
Eisend, Martin
(
ed.
); …
-
2009
Persistent link: https://www.econbiz.de/10013516450
Saved in:
5
Source credibility in marketing communication : a meta-analysis
Eisend, Martin
- In:
Marketing : journal of research and management
2
(
2006
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10003320813
Saved in:
6
Glaubwürdigkeit in der Marketingkommunikation : Konzeption, Einflussfaktoren und Wirkungspotenzial
Eisend, Martin
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001825933
Saved in:
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