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~subject:"Marketingmanagement"
~subject:"Theorie"
~subject:"Theory"
~type_genre:"Article in journal"
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Madhani, Pankaj M.
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The IUP journal of business strategy : IJBS
14
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ECONIS (ZBW)
14
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1
Sensory marketing strategies and consumer behavior : sensible selling using all five senses
Hussain, Sharafat
- In:
The IUP journal of business strategy : IJBS
16
(
2019
)
3
,
pp. 34-44
Persistent link: https://www.econbiz.de/10012132083
Saved in:
2
Effective salesforce management pracitces : a real option approach
Madhani, Pankaj M.
- In:
The IUP journal of business strategy : IJBS
15
(
2018
)
1
,
pp. 7-24
Persistent link: https://www.econbiz.de/10011873195
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3
Green accounting practices : an overview
Kiranmai, J.
;
Swetha, C.
- In:
The IUP journal of business strategy : IJBS
15
(
2018
)
3
,
pp. 7-18
Persistent link: https://www.econbiz.de/10011989008
Saved in:
4
The impact of market orientation on the performance of MSMEs : a cross-sectional analysis of manufacturing and service firms in India
Kansal, Purva
;
Bansal, John
- In:
The IUP journal of business strategy : IJBS
15
(
2018
)
4
,
pp. 57-74
Persistent link: https://www.econbiz.de/10011989043
Saved in:
5
Six Sigma deployment in sales and marketing : enhancing competitive advantages
Madhani, Pankaj M.
- In:
The IUP journal of business strategy : IJBS
14
(
2017
)
2
,
pp. 40-63
Persistent link: https://www.econbiz.de/10011750195
Saved in:
6
Segmentation-based predictive modeling appoach in insurance marketing strategy
Desik, P. H. A.
;
Samarendra, B.
;
Soma, Prashanth
; …
- In:
The IUP journal of business strategy : IJBS
13
(
2016
)
2
,
pp. 35-45
Persistent link: https://www.econbiz.de/10011538590
Saved in:
7
Sales and marketing integration : enhancing competitive advantages
Madhani, Pankaj M.
- In:
The IUP journal of business strategy : IJBS
13
(
2016
)
4
,
pp. 50-77
Persistent link: https://www.econbiz.de/10011635624
Saved in:
8
An information processing view of competition analysis
Mathews, Jose
- In:
The IUP journal of business strategy : IJBS
13
(
2016
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10011536312
Saved in:
9
Regional competitiveness of sports goods cluster : a proposed conceptual model
Jhamb, Priya
- In:
The IUP journal of business strategy : IJBS
13
(
2016
)
1
,
pp. 57-71
Persistent link: https://www.econbiz.de/10011536322
Saved in:
10
The impact of marketing variables on business performance : an analysis of FMCG, consumer durables and textile industries
Singh, Sweta
- In:
The IUP journal of business strategy : IJBS
12
(
2015
)
2
,
pp. 54-68
Persistent link: https://www.econbiz.de/10011300814
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