//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Carù, Antonella"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketingmanagement
Consumer behaviour
8
Konsumentenverhalten
8
Customer integration
4
Kundenintegration
4
Beziehungsmarketing
3
Event marketing
3
Event-Marketing
3
Marketing management
3
Relationship marketing
3
Aufsatzsammlung
2
Dienstleistungsinnovation
2
Innovation
2
Mediterranean region
2
Mittelmeerraum
2
New product development
2
Produktentwicklung
2
Service innovation
2
Verbraucherverhalten
2
Arbeitsgruppe
1
Aromastoff
1
Arts
1
B-to-B-Marketing
1
Behavioral economics
1
Betriebswirtschaftliche Forschung
1
Bibliometrics
1
Bibliometrie
1
Brand authenticity
1
Brand management
1
Business research
1
Business services
1
Business-to-business marketing
1
Co-creation
1
Combined methods
1
Community
1
Consumer culture
1
Consumer goods marketing
1
Consumption (Economics)
1
Consumption theory
1
Cultural heritage
1
more ...
less ...
Type of publication
All
Article
2
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatz im Buch
2
Book section
2
Case study
2
Fallstudie
2
Aufsatzsammlung
1
Collection of articles of several authors
1
Sammelwerk
1
more ...
less ...
Language
All
English
3
Author
All
Carù, Antonella
3
Borghini, Stefania
1
Cova, Bernard
1
Tollin, Karin
1
Published in...
All
Marketing management : a cultural perspective
1
Strategic market creation : a new perspective on marketing and innovation management
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Experiencing consumption : appropriating and marketing experiences
Carù, Antonella
;
Cova, Bernard
- In:
Marketing management : a cultural perspective
,
(pp. 164-177)
.
2012
Persistent link: https://www.econbiz.de/10009507165
Saved in:
2
Co-creating consumption experiences : an endless innovation
Borghini, Stefania
;
Carù, Antonella
- In:
Strategic market creation : a new perspective on …
,
(pp. 257-284)
.
2008
Persistent link: https://www.econbiz.de/10003732364
Saved in:
3
Strategic market creation : a new perspective on marketing and innovation management
Tollin, Karin
(
ed.
);
Carù, Antonella
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003685388
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->