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Search: "Ferrell, O. C."
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Ferrell, Odies C.
13
Pride, William M.
6
Ferrell, O. C.
4
Hult, G. Tomas M.
3
Gonzalez-Padron, Tracy L.
2
Maignan, Isabelle
2
Crittenden, Victoria Lynn
1
Crittenden, William F.
1
Dibb, Sally
1
Ferrell, Linda K.
1
Hair, Joseph F.
1
Hartline, Michael D.
1
Lamb, Charles W.
1
Luck, David J.
1
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1
Lukas, Bryan A.
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1
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AMA Winter Academic Conference <2020, San Diego, Calif.>
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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ECONIS (ZBW)
17
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Perspectives on socially responsible marketing : the chasm widens
Ferrell, Odies C.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
1/2
,
pp. 1-6
Persistent link: https://www.econbiz.de/10013401655
Saved in:
2
Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A.
(
ed.
);
Ferrell, Odies C.
(
ed.
)
-
AMA Winter Academic Conference <2020, San Diego, Calif.>
;
…
-
2020
Persistent link: https://www.econbiz.de/10012486210
Saved in:
3
Competing assessments of market-driven, sustainability-centered, and stakeholder-focused approaches to the customer-brand relationships and performance
Mena, Jeannette A.
;
Hult, G. Tomas M.
;
Ferrell, Odies C.
; …
- In:
Journal of business research : JBR
95
(
2019
),
pp. 531-543
Persistent link: https://www.econbiz.de/10011980418
Saved in:
4
Is stakeholder orientation relevant for European firms?
Patel, Vijay K.
;
Manley, Scott C.
;
Hair, Joseph F.
; …
- In:
European management journal
34
(
2016
)
6
,
pp. 650-660
Persistent link: https://www.econbiz.de/10011625081
Saved in:
5
Market-oriented sustainability : a conceptual framework and propositions
Crittenden, Victoria Lynn
;
Crittenden, William F.
; …
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
1
,
pp. 71-85
Persistent link: https://www.econbiz.de/10008909607
Saved in:
6
Marketing concepts and strategies
Dibb, Sally
;
Simkin, Lyndon
;
Pride, William M.
; …
-
2012
-
6. ed.
Persistent link: https://www.econbiz.de/10009532316
Saved in:
7
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2011
-
4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
Saved in:
8
Stakeholder orientation : development and testing of a framework for socially responsible marketing
Maignan, Isabelle
;
Gonzalez-Padron, Tracy L.
;
Hult, G. …
- In:
Journal of strategic marketing
19
(
2011
)
4
,
pp. 313-338
Persistent link: https://www.econbiz.de/10009296547
Saved in:
9
From market orientation to stakeholder orientation
Ferrell, Odies C.
;
Gonzalez-Padron, Tracy L.
;
Hult, G. …
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
1
,
pp. 93-96
Persistent link: https://www.econbiz.de/10003979331
Saved in:
10
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2009
-
3. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10003846578
Saved in:
1
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