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Consumer behaviour
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Food
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Food retailing
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Brand management
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Markenführung
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Brand image
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Markenimage
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consumer behavior
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Food security
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Product quality
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Produktqualität
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Designation of origin
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Herkunftsbezeichnung
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Journal of food products marketing
15
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
6
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ECONIS (ZBW)
21
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1
Market-oriented development of plant-based food and beverage products : a usage segmentation approach
Beacom, Emma
;
Bogue, Joe
;
Repar, Lana
- In:
Journal of food products marketing : innovations in …
27
(
2021
)
4
,
pp. 204-222
Persistent link: https://www.econbiz.de/10012623351
Saved in:
2
Market orientation and new product development performance in Egyptian food industry : the mediating role of marketing technical integration
Ghonim, Mohamed A.
;
Elsawy, Wael Zakaria
;
Elsotouhy, Mohamed
- In:
Journal of food products marketing : innovations in …
28
(
2022
)
4
,
pp. 193-209
Persistent link: https://www.econbiz.de/10013352828
Saved in:
3
The role of selected marketing mix elements in consumer based brand equity creation : milk industry in Vietnam
Bang Nguyen Viet
;
Tuan Nguyen Anh
- In:
Journal of food products marketing : innovations in …
27
(
2021
)
2
,
pp. 72-88
Persistent link: https://www.econbiz.de/10012514018
Saved in:
4
The international marketing strategy of luxury food SMEs : the case of truffle
Milanesi, Matilde
;
Gigliotti, Marina
;
Runfola, Andrea
- In:
Journal of food products marketing : innovations in …
26
(
2020
)
9
,
pp. 600-618
Persistent link: https://www.econbiz.de/10012423472
Saved in:
5
The role of sponsorship and public relations in brand equity creation : an exploratory of vietnamese consumers perception of soft drinks
Le Dang Lang
;
Le Tan Buu
;
Nguyen Van Hien
- In:
Journal of food products marketing : innovations in …
26
(
2020
)
6
,
pp. 385-400
Persistent link: https://www.econbiz.de/10012287136
Saved in:
6
Orthorexia nervosa : can healthy eating food trends impact food companies marketing strategies?
Duarte, Paulo
;
Silva, Susana C.
;
Pisco, Ana Margarida Sintra
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
7
,
pp. 754-770
Persistent link: https://www.econbiz.de/10012243635
Saved in:
7
Segmenting and profiling the chocolate consumer : an emerging market perspective
Sondhi, Neena
;
Chawla, Deepak
- In:
Journal of food products marketing
23
(
2017
)
2
,
pp. 123-143
Persistent link: https://www.econbiz.de/10011708107
Saved in:
8
Why organizations struggle to implement a market orientation : insights into beliefs of top management
Currey, Phillip
;
Somogyi, Simon
;
Ariyawardana, Anoma
- In:
Journal of food products marketing
23
(
2017
)
7
,
pp. 783-798
Persistent link: https://www.econbiz.de/10011799764
Saved in:
9
Marketing novel fruit products : evidence for diverging marketing effects across different products and different countries
Riet, Jonathan van 't
;
Onwezen, Marleen C.
;
Bartels, Jos
; …
- In:
Journal of food products marketing
22
(
2016
)
3
,
pp. 332-349
Persistent link: https://www.econbiz.de/10011561227
Saved in:
10
Rice-buying behavior of Chinese people in mainland China, Hong Kong, Singapore, and Canada
Lee, Tzong-ru
;
Hsiao, Hsin-I
;
Hsu, Min Chih
;
Ganesh, K.
- In:
Journal of food products marketing
21
(
2015
)
2
,
pp. 193-212
Persistent link: https://www.econbiz.de/10011432158
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