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Search: person:"Loureiro, Sandra Maria Correia"
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Marketingmanagement
Consumer behaviour
65
Konsumentenverhalten
65
Brand management
37
Markenführung
37
Brand image
29
Markenimage
29
Beziehungsmarketing
28
Relationship marketing
28
Social Web
22
Social web
22
Customer satisfaction
17
Kundenzufriedenheit
17
Emotion
15
Brand
14
Internet marketing
14
Online-Marketing
14
Viral marketing
14
Virales Marketing
14
Markenartikel
13
Virtual reality
13
Virtuelle Realität
13
Einzelhandel
9
Retail trade
9
Tourism
9
Tourismus
9
Service quality
8
Customer engagement
7
Customer integration
7
Dienstleistungsqualität
7
Fashion
7
Holiday behaviour
7
Kundenintegration
7
Luxury goods
7
Luxusgüter
7
Marketing management
7
Mode
7
Tourism industry
7
Tourismuswirtschaft
7
Urlaubsverhalten
7
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1
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Article
6
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7
Aufsatz in Zeitschrift
7
Aufsatzsammlung
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English
7
Author
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Loureiro, Sandra Maria Correia
7
Nascimento, Jorge
2
Athanasopoulou, Pinelopi
1
Bilro, Ricardo Godinho
1
Carvalho, João
1
Eloy, Sara
1
Guerreiro, João
1
Guerreiro, João Pedro Silva Martins
1
Jiménez-Barreto, Jano
1
Kaufmann, Hans Rüdiger
1
Langaro, Daniela
1
Panchapakesan, Padma
1
Romero, Jaime
1
Souto, Pedro
1
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Published in...
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International journal of internet marketing and advertising : IJIMA
1
Journal of business research : JBR
1
Journal of communication management
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
The journal of business & industrial marketing
1
The journal of product & brand management
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ECONIS (ZBW)
7
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1
A systematic review of customer behavior in business-to-business markets and agenda for future research
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 122-142
Persistent link: https://www.econbiz.de/10014472664
Saved in:
2
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
3
How to earn a premium price : the effect of green marketing and brand coolness
Guerreiro, João Pedro Silva Martins
;
Loureiro, Sandra …
- In:
Journal of communication management
27
(
2023
)
1
,
pp. 35-63
Persistent link: https://www.econbiz.de/10014288368
Saved in:
4
Special issue on: strategic use of social media as a marketing tool
Athanasopoulou, Pinelopi
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012670649
Saved in:
5
Enhancing brand coolness through perceived luxury values : insight from luxury fashion brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
6
Understanding the use of virtual reality in marketing : a text mining-based review
Loureiro, Sandra Maria Correia
;
Guerreiro, João
;
Eloy, Sara
- In:
Journal of business research : JBR
100
(
2019
),
pp. 514-530
Persistent link: https://www.econbiz.de/10012024015
Saved in:
7
Explaining love of wine brands
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 329-343
Persistent link: https://www.econbiz.de/10009621071
Saved in:
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