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~subject:"Markteintritt"
~subject:"Theorie"
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Markteintritt
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Discounter
106
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104
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22
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Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of comparative economics : the journal of the Association for Comparative Economic Studies
1
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Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
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1
The international review of retail, distribution and consumer research
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The review of regional studies : a joint publ. of the Southern Regional Science Association and the School of Business, University of Alabama in Birmingham
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ECONIS (ZBW)
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1
How does the entry of large discount stores increase retail employment? : evidence from Korea
Cho, Janghee
;
Chun, Hyunbae
;
Lee, Yoonsoo
- In:
Journal of comparative economics : the journal of the …
43
(
2015
)
3
,
pp. 559-574
Persistent link: https://www.econbiz.de/10011567523
Saved in:
2
Close encounter with the hard discounter : a multiple-store shopping perspective on the impact of local hard-discounter entry
Vroegrijk, Mark
;
Gijsbrechts, Els
;
Campo, Katia
- In:
Journal of marketing research : JMR
50
(
2013
)
5
,
pp. 606-626
Persistent link: https://www.econbiz.de/10010195938
Saved in:
3
Intra- and interformat competition among discounters and supermarkets
Cleeren, Kathleen
;
Verboven, Frank
;
Dekimpe, Marnik G.
; …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
3
,
pp. 456-473
Persistent link: https://www.econbiz.de/10003984565
Saved in:
4
Spatial competition with endogenous location choices : an application to discount retailing
Zhu, Ting
;
Singh, Vishal
- In:
Quantitative marketing and economics : QME
7
(
2009
)
1
,
pp. 1-35
Persistent link: https://www.econbiz.de/10003831596
Saved in:
5
The effects of acquisition and transaction shopping value perceptions on retail format usage intentions : an illustration from discount stores
Schmitz, Gertrud
- In:
The international review of retail, distribution and …
19
(
2009
)
2
,
pp. 81-101
Persistent link: https://www.econbiz.de/10003873195
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6
Implications of big box retail location on regional profits, consumer utility, and land rents
Stater, Mark
;
Visser, Michael S.
- In:
The review of regional studies : a joint publ. of the …
38
(
2008
)
1
,
pp. 9-28
Persistent link: https://www.econbiz.de/10009422323
Saved in:
7
Sortimentsdiversifikation aus Konsumentensicht : ein Erklärungsansatz zur Nutzungsabsicht neuer Angebotsbündel und empirische Befunde zu einem Pressesortiment bei Lebensmittel-Disc...
Schmitz, Gertrud
- In:
Theoretische Fundierung und praktische Relevanz der …
,
(pp. 193-215)
.
2007
Persistent link: https://www.econbiz.de/10003468153
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8
Mut zu neuen Wegen : Erfolgsstrategien von Konsumgüterherstellern im Zeitalter des Discounts
Bauer, Andreas W.
;
Schmidt, Regina
- In:
Markenführung im Billigzeitalter : Wertevernichtung - …
,
(pp. 181-201)
.
2006
Persistent link: https://www.econbiz.de/10003367068
Saved in:
9
Discounting: Erfolgsgeschichte oder Irrweg?
Hermann, Diller
- In:
Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
,
(pp. 351-372)
.
1999
Persistent link: https://www.econbiz.de/10001363750
Saved in:
10
Discounting - erfolgreich nicht nur im Handel
Diller, Hermann
- In:
Harvard-Business-Manager : das Wissen der Besten
19
(
1997
)
4
,
pp. 19-28
Persistent link: https://www.econbiz.de/10001231611
Saved in:
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