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Media usage
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Journal of advertising research
27
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ECONIS (ZBW)
27
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1
Why do people watch so much television and video? : implications for the future of viewing and advertising
Barwise, Patrick
;
Bellman, Steven
;
Beal, Virginia
- In:
Journal of advertising research
60
(
2020
)
2
,
pp. 121-134
Persistent link: https://www.econbiz.de/10012293503
Saved in:
2
Digital engagement : opportunities and risks for sponsors : consumer-viewpoint and practical considerations for marketing via mobile and digital platforms
Scheinbaum, Angeline Close
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 341-345
Persistent link: https://www.econbiz.de/10011628611
Saved in:
3
The value of earned audiences : how social interactions amplify TV impact ; what programmers and advertisers can gain from earned social impressions
Nagy, Judit
;
Midha, Anjali
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 448-453
Persistent link: https://www.econbiz.de/10010481174
Saved in:
4
Do online video platforms cannibalize television? : how viewers are moving from old screens to new ones
Cha, Jiyoung
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 71-82
Persistent link: https://www.econbiz.de/10009745865
Saved in:
5
The enduring influence of TV advertising and communications clout patterns in the global marketplace
Jamhouri, Oscar
;
Winiarz, Marek L.
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 227-235
Persistent link: https://www.econbiz.de/10003860581
Saved in:
6
Consumer adoption intentions toward the internet in China : the effects of impersonal and interpersonal communication channels
Wei, Yinghong
;
Frankwick, Gary L.
;
Gao, Tao
;
Zhou, Nan
- In:
Journal of advertising research
51
(
2011
)
4
,
pp. 594-607
Persistent link: https://www.econbiz.de/10009501994
Saved in:
7
Introducing the Ad ECG : how the set-top box tracks the lifeline of television
Kent, Robert J.
;
Schweidel, David A.
- In:
Journal of advertising research
51
(
2011
)
4
,
pp. 586-593
Persistent link: https://www.econbiz.de/10009502008
Saved in:
8
The future is now : in pursuit of a more efficient and effective media strategy
Poltrack, David F.
;
Bowen, Kevin
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 345-355
Persistent link: https://www.econbiz.de/10009267474
Saved in:
9
Cracking the cross-media code : how to use single-source measures to examine media cannibalization and convergence
Enoch, Glenn
;
Johnson, Kelly
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 125-136
Persistent link: https://www.econbiz.de/10003991752
Saved in:
10
Using interactive program-loyalty banners to reduce TV ad avoidance : is it possible to give viewers a reason to stay tuned during commercial breaks?
Dix, Stephen Richard
;
Bellman, Steven
;
Haddad, Hanadi
; …
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 154-161
Persistent link: https://www.econbiz.de/10003991902
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