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Cadogan, John W.
4
Christodoulides, George
1
Lee, Nick
1
Micevski, Milena
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Michaelidou, Nina
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Procter, David B.
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Journal of business research : JBR
3
International marketing review
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ECONIS (ZBW)
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An evaluation of nonprofit brand image : towards a better conceptualization and measurement
Michaelidou, Nina
;
Micevski, Milena
;
Cadogan, John W.
- In:
Journal of business research : JBR
68
(
2015
)
8
,
pp. 1657-1666
Persistent link: https://www.econbiz.de/10011317108
Saved in:
2
Consumer-based brand equity measurement : lessons learned from an international study
Christodoulides, George
;
Cadogan, John W.
;
Veloutsou, …
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 307-328
Persistent link: https://www.econbiz.de/10011342734
Saved in:
3
Problems with formative and higher-order reflective variables
Lee, Nick
;
Cadogan, John W.
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 242-247
Persistent link: https://www.econbiz.de/10009715040
Saved in:
4
The quality of market-oriented behaviors : formative index construction
Cadogan, John W.
;
Souchon, Anne L.
;
Procter, David B.
- In:
Journal of business research : JBR
61
(
2008
)
12
,
pp. 1263-1277
Persistent link: https://www.econbiz.de/10003784934
Saved in:
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