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~subject:"Mobile Anwendung"
~subject:"Online retailing"
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Mobile Anwendung
Online retailing
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1,050
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1,045
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359
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357
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330
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237
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207
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193
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193
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152
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152
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140
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133
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128
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125
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3
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3
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2
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2
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2
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2
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Apps management and e-commerce transactions in real-time
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3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
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3
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3
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
2
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2
International journal of internet marketing and advertising : IJIMA
2
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2
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2
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2
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Zukunftsperspektiven für das Handelsmanagement : Konzepte, Instrumente, Trends ; Festschrift für Hans-Peter Liebmann
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Arts and the market
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Bridging the gap between advertising academia and practice
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Business horizons
1
CES working papers
1
Contemporary trends in innovative marketing strategies
1
Customer Relationship Management im Handel : Strategien, Konzepte, Erfahrungen
1
Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
1
Die Zukunft des Electronic Business
1
Développement touristique
1
E-Commerce : Wettbewerbsvorteile realisieren
1
E-consumers in the era of new tourism
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
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Handbook of research on effective advertising strategies in the social media age
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ECONIS (ZBW)
125
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1
Affective contagion effects in cross-cultural
mobile
marketing
: evaluative conditioning experiments with foreign users
Estrader, Joaquin
;
Song, Jing
;
Li, Xinrui
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10014515033
Saved in:
2
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Phone and self : how smartphone use increases preference for uniqueness
Song, Camilla Eunyoung
;
Sela, Aner
- In:
Journal of marketing research
60
(
2023
)
3
,
pp. 473-488
Persistent link: https://www.econbiz.de/10014294943
Saved in:
4
What drives generation-y women to buy fashion items online?
Parker, Christopher J.
;
Kuo, Hsin-Yun
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 279-294
Persistent link: https://www.econbiz.de/10013358774
Saved in:
5
Navigating
mobile
marketing
: unveiling mobile game in-app purchase intentions of Gen-Ys
Siti Intan Nurdiana Wong Abdullah
;
Phuah Kit Teng
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 278-303)
.
2024
Persistent link: https://www.econbiz.de/10014519927
Saved in:
6
Where you live matters : the impact of offline retail density on mobile shopping app usage
Cui, Xuebin
;
Zhu, Ting
;
Chen, Yubo
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10014527073
Saved in:
7
Mobile consumers and applications : essays on
mobile
marketing
Aydin, Zeynep
-
2021
Persistent link: https://www.econbiz.de/10012672089
Saved in:
8
Privacy may be more important in Beijing than in Hong Kong in location-based services
Kini, Ranjan B.
;
Zhao-Serrano, Qianyu
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 299-324
Persistent link: https://www.econbiz.de/10014318221
Saved in:
9
Understanding the sequential interdependence of mobile app adoption within and across categories
Sun, Xiaochi
;
Cui, Xuebin
;
Sun, Yacheng
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 659-678
Persistent link: https://www.econbiz.de/10014383233
Saved in:
10
Unraveling mobile internet behavior through customer segmentation : a latent class analysis
Cui, Xuebin
;
Jin, Fei
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2379-2398
Persistent link: https://www.econbiz.de/10014418170
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