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Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation
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Neuromarketing and consumer neuroscience : current understanding and the way forward
Agarwal, Sharad
;
Dutta, Tanusree
- In:
Decision
42
(
2015
)
4
,
pp. 451-456
Persistent link: https://www.econbiz.de/10011530836
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2
Innovations in consumer science : applications of neuro-scientific research tools
Agarwal, Sharad
;
Xavier, M. J.
- In:
Adoption of innovation : balancing internal and …
,
(pp. 25-42)
.
2015
Persistent link: https://www.econbiz.de/10011301935
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