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~subject:"New institutional economics"
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New institutional economics
Service-dominant logic
745
Service-Dominant Logic
733
Betriebliche Wertschöpfung
366
Value creation
366
Kundenintegration
311
Customer integration
309
Marketing theory
214
Marketingtheorie
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Beziehungsmarketing
211
Relationship marketing
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service-dominant logic
142
Customer value
129
Kundenwert
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Dienstleistung
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Dienstleistungsmarketing
101
Services marketing
101
Value co-creation
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92
Dienstleistungsqualität
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Service quality
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Consumer behaviour
77
Konsumentenverhalten
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Dienstleistungssektor
70
Service industry
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Lieferantenmanagement
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Supplier relationship management
68
Resource-based view
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Ressourcenorientierter Ansatz
58
Business network
54
Unternehmensnetzwerk
54
Innovation management
53
value co-creation
53
Innovationsmanagement
52
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51
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Kundenzufriedenheit
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42
Marketingmanagement
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Gonçalves, Sara Martins
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Hunt, Shelby D.
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Silva, Rui Vinhas da
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European journal of management studies : EJMS
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Journal of macromarketing
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Discussing the potential of the institutional theory to leverage service-dominant logic advancements
Gonçalves, Sara Martins
;
Silva, Rui Vinhas da
- In:
European journal of management studies : EJMS
26
(
2021
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10012659191
Saved in:
2
Institutional norms and the institutionalization of macromarketing : historical insights, the long macro view, and service-dominant logic
Hunt, Shelby D.
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 286-293
Persistent link: https://www.econbiz.de/10012264007
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