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~subject:"Niederlande"
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Niederlande
Emotion
3
Advertising
2
Advertising effects
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Arbeitsgruppe
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Cognition
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Kognition
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Sport event
2
Sportveranstaltung
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Team
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Werbewirkung
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Werbung
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emotions
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Brand image
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Consumer attitudes
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Consumer behaviour
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Designation of origin
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Emotion spillover effect
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Fernsehprogramm
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Fernsehwerbung
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Football
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Fußball
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Herkunftsbezeichnung
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Intelligence
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Intelligenz
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Japan
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Konsumentenverhalten
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LC4MP
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Leistungsmotivation
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Markenimage
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Media coverage
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Media effect
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Mediale Berichterstattung
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Medienwirkung
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National culture
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Nationalkultur
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Netherlands
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Psychology of advertising
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South Korea
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Lee, Minkyo
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Lim, Choong Hoon
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Pedersen, Paul M.
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Potter, Robert F.
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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The effectiveness of advertising embedded in televised sport programming : how team performance influences attitude formation
Lee, Minkyo
;
Potter, Robert F.
;
Lim, Choong Hoon
; …
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 221-235
Persistent link: https://www.econbiz.de/10012000628
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