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Search: subject:"Mobile Marketing"
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Online retailing
Mobile marketing
576
Mobile Marketing
569
Consumer behaviour
201
Konsumentenverhalten
201
Mobile communications
191
Mobilkommunikation
190
Internet marketing
188
Online-Marketing
188
Mobile Business
116
Mobile business
116
Advertising effects
113
Werbewirkung
113
Advertising
104
Werbung
103
Internet
92
Beziehungsmarketing
87
Relationship marketing
87
Mobile phone
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Mobiltelefon
83
Deutschland
78
Germany
78
E-commerce
74
Electronic Commerce
74
mobile marketing
70
Theorie
64
Theory
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Marketing management
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Marketingmanagement
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Social Web
53
Social web
53
Innovation adoption
43
Innovationsakzeptanz
43
Mobile Anwendung
43
Mobile application
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Online-Handel
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Brand management
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Fritz, Wolfgang
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Banerjee, Syagnik
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Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
2
Journal of marketing research
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Marketing : ZFP ; journal of research and management
2
Zukunftsperspektiven für das Handelsmanagement : Konzepte, Instrumente, Trends ; Festschrift für Hans-Peter Liebmann
2
Apps management and e-commerce transactions in real-time
1
Business horizons
1
Customer Relationship Management im Handel : Strategien, Konzepte, Erfahrungen
1
Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
1
Die Zukunft des Electronic Business
1
E-Commerce : Wettbewerbsvorteile realisieren
1
Electronic Services
1
Electronic retailing
1
International journal of electronic business
1
International journal of internet marketing and advertising : IJIMA
1
Internet-Marketing : Perspektiven und Erfahrungen aus Deutschland und den USA
1
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
1
Journal of contemporary marketing science
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing theory and practice : JMTP
1
Journal of organizational computing and electronic commerce
1
Journal of retailing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Mitteilungen des Instituts für Handelsforschung an der Universität zu Köln
1
Nepalese journal of finance : a publication of Uniglobe College
1
Purchasing and supply topics at the turn of the millennium : selected papers of the fifth and sixth IFPMM Summer Schools held in Salzburg, Austria in 1999 and 2000
1
Technologiemanagement & Marketing : Herausforderungen eines integrierten Innovationsmanagements ; [Festschrift zum 65. Geburtstag von Prof. Dr. Dr. h.c. Günter Specht]
1
Umwelt- und Produktqualität im Agrarbereich : 44. Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e. V. vom 27. bis 29. September 2004 in Berlin
1
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ECONIS (ZBW)
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1
Phone and self : how smartphone use increases preference for uniqueness
Song, Camilla Eunyoung
;
Sela, Aner
- In:
Journal of marketing research
60
(
2023
)
3
,
pp. 473-488
Persistent link: https://www.econbiz.de/10014294943
Saved in:
2
What drives generation-y women to buy fashion items online?
Parker, Christopher J.
;
Kuo, Hsin-Yun
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 279-294
Persistent link: https://www.econbiz.de/10013358774
Saved in:
3
Where you live matters : the impact of offline retail density on mobile shopping app usage
Cui, Xuebin
;
Zhu, Ting
;
Chen, Yubo
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10014527073
Saved in:
4
Mobile instant messaging as an interaction tool in the business context
Ferraz, Rodolfo Magalhães
;
Furquim, Thales Stevan Guedes
; …
- In:
Journal of contemporary marketing science
6
(
2023
)
1
,
pp. 64-88
Persistent link: https://www.econbiz.de/10014301513
Saved in:
5
Attribution modelling in digital advertising for e-commerce
Alexandrovskiy, Sergey
;
Trundova, Olga
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 19-37
Persistent link: https://www.econbiz.de/10013041198
Saved in:
6
Mobile app introduction and online and offline purchases and product returns
Narang, Unnati
;
Shankar, Venkatesh
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 756-772
Persistent link: https://www.econbiz.de/10012120898
Saved in:
7
In mobile we trust : the effects of mobile versus nonmobile reviews on consumer purchase intentions
Grewal, Lauren
;
Stephen, Andrew T.
- In:
Journal of marketing research
56
(
2019
)
5
,
pp. 791-808
Persistent link: https://www.econbiz.de/10012177648
Saved in:
8
E-marketing and its impact in consumer behavior : a case of Kathmandu Valley
Thapa, Laxuman Godar
- In:
Nepalese journal of finance : a publication of Uniglobe …
9
(
2022
)
4
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014495069
Saved in:
9
How do consumers choose offline shops on online platforms? : an investigation of interactive consumer decision processing in diagnosis-and-cure markets
Lee, Jennifer JooYeon
;
Ma, Zecong
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10013277423
Saved in:
10
Assessing hotel-related smartphone apps using online reviews
Wang, Dan
;
Xiang, Zheng
;
Law, Chun Hung Roberts
;
Ki, …
- In:
Journal of hospitality marketing & management
25
(
2016
)
3/4
,
pp. 291-313
Persistent link: https://www.econbiz.de/10011499209
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