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~subject:"Online retailing"
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Online retailing
Fashion
43
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42
Consumer behaviour
32
Konsumentenverhalten
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Bekleidungsindustrie
25
Clothing industry
25
Fashion marketing
23
Brand management
16
Markenführung
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Online-Marketing
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Marketing management
13
Marketingmanagement
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fashion marketing
13
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Social web
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Marketing
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Luxury goods
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Emerging economies
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Schwellenländer
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Textile distribution
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Textilhandel
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Brand image
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Markenimage
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Markenartikel
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Werbewirkung
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Africa
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Beziehungsmarketing
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Ge, Baoru
1
Shaari, Nazlina
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Shen, Zheng
1
Sihvonen, Jenniina
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Turunen, Linda Lisa Maria
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Electronic commerce research
1
Journal of global fashion marketing : JGfM
1
The journal of product & brand management
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ECONIS (ZBW)
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1
Mining sustainable fashion e-commerce : social media texts and consumer behaviors
Shen, Zheng
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 949-971
Persistent link: https://www.econbiz.de/10014252077
Saved in:
2
Optimize the online shopping title of men's plain-color shirts in e-commerce based on Kansei Engineering
Ge, Baoru
;
Shaari, Nazlina
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
2
,
pp. 226-242
Persistent link: https://www.econbiz.de/10014290814
Saved in:
3
As good as new : valuing fashion brands in the online second-hand markets
Sihvonen, Jenniina
;
Turunen, Linda Lisa Maria
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 285-295
Persistent link: https://www.econbiz.de/10011548798
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