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~subject:"Online-Handel"
~type_genre:"Aufsatz im Buch"
~type_genre:"Handbuch"
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
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Die Frauen und das Netz : Angebote und Nutzung aus Genderperspektive
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Emotional, sensory, and social dimensions of consumer buying behavior
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Handbook of research on the platform economy and the evolution of e-commerce
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
3
Advances in electronic marketing
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Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
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E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
3
Handbook of research on consumer behavior change and data analytics in the socio-digital era
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Online consumer behavior : theory and research in social media, advertising, and e-tail
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Produktion - Distribution - Konsum : Auswirkungen von Informations- und Kommunikationstechnologien (IKT) auf Wirtschafts- und Versorgungsverkehr
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Retailing in emerging markets : a policy and strategy perspective
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The Routledge companion to digital consumption
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Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Brick & mortar shopping in the 21st century
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
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E-adoption and socio-economic impacts : emerging infrastructural effects
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Handbook of research on digital transformation management and tools
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Impact of e-commerce on consumers and small firms
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Innovation und Kreativität in Chinas Wirtschaft : deutsch-chinesische Kooperationen: Grundwissen, Erfahrungen und Erkenntnisse
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Marketing in a digital world
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Marketing in the new global order : challenges and opportunities
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Mass Customization and Customer Centricity : In Honor of the Contributions of Cipriano Forza
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New perspectives on critical marketing and consumer society
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PERSPECTIVES IN MARKETING, INNOVATION AND STRATEGY
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Paradigm Shift in Business : Critical Appraisal of Agile Management Practices
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Psychological and behavioral examinations in cyber security
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Strategic information systems ; Vol. 3
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ECONIS (ZBW)
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Strategic transformation from food to e-food : a customer perspective analysis
Panda, Priyabrata
;
Maharana, Khirod Ch.
;
Munda, Ram
- In:
Artificial intelligence and digital diversity …
,
(pp. 235-252)
.
2022
Persistent link: https://www.econbiz.de/10014391757
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2
Mass customization's online sales configurator capabilities and purchase intention : the roles of psychological empowerment and ownership
Meddeb, Marwa
;
Moulins, Jean-Louis
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 1-10)
.
2024
Persistent link: https://www.econbiz.de/10014500979
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3
Online betting intentions : the effect of perceived fairness, navigational enjoyment and playing for fun or to beat the odds
Konietzny, Jirka
;
Caruana, Albert
;
Vella, Joseph M.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 67-79)
.
2024
Persistent link: https://www.econbiz.de/10014501054
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4
Perceived risks with technology acceptance model in online shopping
Sharma, Kapil
;
Kumar, Yogesh
;
Khosla, Rajiv
;
Taneja, Sanjay
- In:
Sustainable investments in green finance
,
(pp. 81-96)
.
2024
Persistent link: https://www.econbiz.de/10014448405
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5
Impact of visual hierarchy on user experience in e-commerce websites
Raghavendra, A. N.
;
Vijayakumar, G.
;
Thalari, Sanjeev Kumar
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 141-156)
.
2024
Persistent link: https://www.econbiz.de/10014519856
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6
Determining the skills necessary for online seller–buyer communication to avoid frictional unemployment due to skill gaps
Muthmainnah
;
Al Yakin, Ahmad
;
Massyat, Muhammad
; …
- In:
Contemporary challenges in social science management : …
,
(pp. 113-135)
.
2024
Persistent link: https://www.econbiz.de/10014531699
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7
The changing landscape of consumerism : advancing the SOR framework of stimuli that encourages impulsive online consumption
Keegan, Fiona
;
Ritch, Elaine L.
;
Siddiqui, Noreen
- In:
New perspectives on critical marketing and consumer society
,
(pp. 23-37)
.
2021
Persistent link: https://www.econbiz.de/10012497074
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8
The impact of media on consumer behavior : an examination of the role of cinema, newspaper, theater, internet, and television
Tewari, Mallika
;
Upadhyay, Alok
;
Pant, Ashish
- In:
Paradigm Shift in Business : Critical Appraisal of …
,
(pp. 195-217)
.
2023
Persistent link: https://www.econbiz.de/10014429378
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9
COD: a boon or curse for online impulse buying?
Deshpande, Bilwa
;
Deshpande, Gandhar
- In:
Paradigm Shift in Business : Critical Appraisal of …
,
(pp. 299-312)
.
2023
Persistent link: https://www.econbiz.de/10014429387
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10
Did COVID-19 support sustainable marketing? : modelling the enablers of e-commerce - online shopping in the pandemic
Sharma, Meenakshi
;
Painuly, Pramod Kumar
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 522-537)
.
2023
Persistent link: https://www.econbiz.de/10014414310
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