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~subject:"Organizational structure"
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Organizational structure
Resource-based view
5
Ressourcenorientierter Ansatz
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Business network
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Unternehmensnetzwerk
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B-to-B-Marketing
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Business-to-business marketing
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Organisationsstruktur
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Unternehmenskooperation
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Weinbau
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Wine industry
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Cement industry
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China
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Comparison
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Competitive strategy
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Corporate reputation
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Cross-cultural relations
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Emerging economies
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Firmenimage
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Führungskräfte
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Globalisierung
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Globalization
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Interkulturelle Beziehungen
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Cova, Bernard
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Prévot, Frédéric
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Spencer, Robert
3
Ellis, Nick
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Lowe, Sid
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Purchase, Sharon
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Rod, Michel
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Hwang, Ki-Soon
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Hwang, Ki-soon
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Industrial marketing management : the international journal for industrial and high-tech firms
3
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ECONIS (ZBW)
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Ahoy all postmodern navigators! : conceptual havens in a stormy ocean
Cova, Bernard
;
Prévot, Frédéric
;
Spencer, Robert
- In:
Industrial marketing management : the international …
41
(
2012
)
2
,
pp. 365-367
Persistent link: https://www.econbiz.de/10009544729
Saved in:
2
Mapping alternatives : a commentary on Cova, B. et al. (2010). "Navigating between dyads and networks"
Lowe, Sid
;
Ellis, Nick
;
Purchase, Sharon
;
Rod, Michel
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
2
,
pp. 357-364
Persistent link: https://www.econbiz.de/10009544735
Saved in:
3
Navigating between dyads and networks
Cova, Bernard
;
Prévot, Frédéric
;
Spencer, Robert
- In:
Industrial marketing management : the international …
39
(
2010
)
6
,
pp. 879-886
Persistent link: https://www.econbiz.de/10008655161
Saved in:
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