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~subject:"Pharmaindustrie"
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Pharmaindustrie
Gesundheitsmarketing
112
Health care marketing
109
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24
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23
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21
Consumer behaviour
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Gönül, Füsun F.
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Brennan, Ross
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Carter, Franklin
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1
Eagle, Lynne C.
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Hoy, Mariea Grubbs
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Mackey, Tim K.
1
Park, Jin Seong
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Perri, Matthew
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1
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Health marketing quarterly
2
Digital advertising : theory and research
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
The Routledge companion to advertising and promotional culture
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ECONIS (ZBW)
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Estimation of Promotional Strategies for Newer vs. Older Drugs Based On Physician Prescribing Data
Gönül, Füsun F.
-
2012
Purpose – The purpose of this paper is to use results from a comprehensive analysis of a physician-prescribing model to draw guidelines on how to promote a new drug in the presence of competing older drugs, in a chronic therapeutic state.Design/methodology/approach – The authors use an...
Persistent link: https://www.econbiz.de/10013115780
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2
Health advertising in the digital age : future trends and challenges
Mackey, Tim K.
;
Liang, Bryan A.
- In:
Digital advertising : theory and research
,
(pp. 398-417)
.
2017
Persistent link: https://www.econbiz.de/10011646128
Saved in:
3
Health literacy in DTCA 2.0 : digital and social media frontiers
Stokes, Ashli Quensinberry
- In:
The Routledge companion to advertising and promotional …
,
(pp. 205-219)
.
2013
Persistent link: https://www.econbiz.de/10010197567
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4
But it's doctor recommended and I read the fine print : antecedents to drug companies' perceived credibility
Park, Jin Seong
;
Hoy, Mariea Grubbs
- In:
Health marketing quarterly
30
(
2013
)
1
,
pp. 63-79
Persistent link: https://www.econbiz.de/10009745219
Saved in:
5
Estimation of promotional strategies for newer vs older drugs based on physician prescribing data
Gönül, Füsun F.
;
Carter, Franklin J.
- In:
International journal of pharmaceutical and healthcare …
6
(
2012
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10009553794
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6
Nonbranded or branded direct-to-consumer prescription drug advertising : which is more effective?
Rollins, Brent L.
;
King, Karen Whitehill
;
Zinkhan, George M.
- In:
Health marketing quarterly
28
(
2011
)
1
,
pp. 86-98
Persistent link: https://www.econbiz.de/10008990989
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7
Medicalization and marketing
Brennan, Ross
;
Eagle, Lynne C.
;
Rice, David
- In:
Journal of macromarketing : examining the interactions …
30
(
2010
)
1
,
pp. 8-22
Persistent link: https://www.econbiz.de/10003955546
Saved in:
8
Do pharmaceutical marketing activities raise prices? : evidence from five major therapeutic classes
Capella, Michael L.
;
Taylor, Charles Raymond
;
Campbell, …
- In:
Journal of public policy & marketing : JPP & M ; an …
28
(
2009
)
2
,
pp. 146-161
Persistent link: https://www.econbiz.de/10003923111
Saved in:
9
Healthcare Marketing : das Fachmagazin für Gesundheitsmarken
Hamburg : New-Business-Verl.
-
2006,1/2(Febr.) -
Persistent link: https://www.econbiz.de/10003302976
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