Snir, Avichai; Chen, Haipeng; Levy, Daniel C. - 2022 - Last revision: October 2, 2022
We assess the role of cognitive convenience in the popularity and rigidity of 0-ending prices in convenience settings …. Studies show that 0-ending prices are common at convenience stores because of the transaction convenience that 0-ending prices … offer. Using a large store-level retail CPI data, we find that 0-ending prices are popular and rigid at convenience stores …