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~subject:"Preismanagement"
~subject:"Store brand"
~type_genre:"Working Paper"
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EIIW Diskussionsbeitrag : Europäische Wirtschaft und internationale Wirtschaftsbeziehungen
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ERIM report series research in management
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Determinants of purchasing behavior - on the interaction of price anchors and the framing of price changes
Dauenhauer, Caroline
;
Perret, Jens K.
-
2021
Persistent link: https://www.econbiz.de/10012498872
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Win-win strategies at discount stores
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
-
2005
Persistent link: https://www.econbiz.de/10003092804
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