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~subject:"Print advertising"
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Search: "Journal of advertising : official publication of the American Academy of Advertising."
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Print advertising
Advertising effects
236
Werbewirkung
236
Advertising
170
Werbung
170
USA
88
United States
88
Consumer behaviour
86
Konsumentenverhalten
86
Psychology of advertising
48
Werbepsychologie
48
Brand image
34
Markenimage
34
Target group
33
Zielgruppe
33
Internet marketing
29
Online-Marketing
29
Fernsehwerbung
27
Television advertising
27
Experiment
25
Computerspiel
24
Video game
24
Creativity
23
Kreativität
23
Advertising planning
20
Children
20
Kinder
20
Werbeplanung
20
Product Placement
19
Product placement
19
Empirical method
18
Empirische Methode
18
Marketing management
17
Marketingmanagement
17
Gewalt
16
Green marketing
16
Violence
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Öko-Marketing
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Advertising industry
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English
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McQuarrie, Edward F.
2
Phillips, Barbara J.
2
Bergkvist, Lars
1
Carlson, Les
1
Chowdhury, Rafi M. M. I.
1
Dahlén, Micael
1
Delbaere, Marjorie
1
Dewitte, Siegfried
1
Eiderbäck, Daniel
1
Fernandes, Juliana
1
Grier, Sonya A.
1
Heiser, Robert S.
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Hong, Cheng
1
Hopkins, Christopher D.
1
Johnson, Guillaume D.
1
Kim, Dongwook
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Martin, Brett A. S.
1
Mishra, Sanjay
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Olsen, G. Douglas
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Palombo, Michaela
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Poels, Karolien
1
Pracejus, John W.
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Raymond, Mary Anne
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Rosengren, Sara
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Segev, Sigal
1
Shanahan, Kevin J.
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Sierra, Jeremy J.
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Singh, Surendra N.
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Stevenson, Thomas H.
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Swayne, Linda E.
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Tomczak, Torsten
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Torres, Ivonne M.
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Törn, Fredrik
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Venger, Olesya
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Wang, Ze
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Wentzel, Daniel
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Wolburg, Joyce M.
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Öhman, Niclas
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Journal of advertising : official publication of the American Academy of Advertising
14
Source
All
ECONIS (ZBW)
14
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1
Is your product really green? : a content analysis to reassess green advertising
Segev, Sigal
;
Fernandes, Juliana
;
Hong, Cheng
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 85-93
Persistent link: https://www.econbiz.de/10011453877
Saved in:
2
Insidious effects of syntactic complexity : are ads targeting older adults too complex to remember?
Kim, Dongwook
;
Mishra, Sanjay
;
Wang, Ze
;
Singh, Surendra N.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 509-518
Persistent link: https://www.econbiz.de/10011633873
Saved in:
3
"What about the intended consequences?" : examining the effects of race-stereotyped portrayals on advertising effectiveness
Johnson, Guillaume D.
;
Grier, Sonya A.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 91-106
Persistent link: https://www.econbiz.de/10009738525
Saved in:
4
The brand communication effects of using a headline to prompt the key benefit in ADS with pictorial metaphors
Bergkvist, Lars
;
Eiderbäck, Daniel
;
Palombo, Michaela
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 67-76
Persistent link: https://www.econbiz.de/10009659321
Saved in:
5
Depictions of self-inflicted versus blameless victims for nonprofits employing print advertisements
Shanahan, Kevin J.
;
Hopkins, Christopher D.
;
Carlson, Les
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 55-74
Persistent link: https://www.econbiz.de/10009738527
Saved in:
6
Is the changing status of African Americans in the B2B buying center reflected in trade journal advertising? : a six decade content analysis
Stevenson, Thomas H.
;
Swayne, Linda E.
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 101-122
Persistent link: https://www.econbiz.de/10009491962
Saved in:
7
Personification in advertising : using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie
;
McQuarrie, Edward F.
;
Phillips, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
Saved in:
8
"Regulating sin" across the cultures : a comparison of alcohol ads in Ukrainian and American magazines
Wolburg, Joyce M.
;
Venger, Olesya
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 15-36
Persistent link: https://www.econbiz.de/10003931101
Saved in:
9
Getting a line on print ads : pleasure and arousal reactions reveal an implicit advertising mechanism
Poels, Karolien
;
Dewitte, Siegfried
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 63-74
Persistent link: https://www.econbiz.de/10003808081
Saved in:
10
Effects of susceptibility to normative influence and type of testimonial on attitudes toward print advertising
Martin, Brett A. S.
;
Wentzel, Daniel
;
Tomczak, Torsten
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 29-43
Persistent link: https://www.econbiz.de/10003708161
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