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~subject:"Relationship marketing"
~type:"article"
~type_genre:"Article in journal"
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Search: "Zentes, Joachim"
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Relationship marketing
Einzelhandel
11
Retail trade
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Deutschland
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Germany
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Theorie
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Theory
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Distribution channel
3
Lieferantenmanagement
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Lieferkette
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Marketing management
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Marketingmanagement
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Supplier relationship management
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Supply chain
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Vertriebsweg
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Beziehungsmarketing
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Branchenentwicklung
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Business network
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Consumer behaviour
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Corporate Social Responsibility
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E-commerce
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EU countries
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Electronic Commerce
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1987-2008
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Agency theory
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Benchmarking
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Betriebliche Kennzahl
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Zentes, Joachim
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Ney, Benjamin
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Schramm-Klein, Hanna
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Whitaker, Darlene
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The international review of retail, distribution and consumer research
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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ECONIS (ZBW)
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Understanding business customer value in a retail environment : a scale development study
Ney, Benjamin
;
Whitaker, Darlene
;
Zentes, Joachim
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 460-472
Persistent link: https://www.econbiz.de/10011534041
Saved in:
2
Status quo des Multi-Channel-Managements im deutschen Einzelhandel
Zentes, Joachim
;
Schramm-Klein, Hanna
- In:
Thexis : Fachzeitschrift für Marketing ; …
23
(
2006
)
4
,
pp. 6-10
Persistent link: https://www.econbiz.de/10003384329
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