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~subject:"Relationship marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Rezension"
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Relationship marketing
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Murthi, B. P. S.
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Steffes, Erin M.
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Journal of financial services marketing : JFSM
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
The IUP journal of bank management : IJBM
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ECONIS (ZBW)
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What price loyalty? : a fresh look at loyalty programs in the credit card industry
Murthi, B. P. S.
;
Steffes, Erin M.
;
Rasheed, Abdul M. A.
- In:
Journal of financial services marketing : JFSM
16
(
2011/12
)
1
,
pp. 5-13
Persistent link: https://www.econbiz.de/10009161454
Saved in:
2
Using relationship norms to create appropriate relationship value : evidence from the credit card industry
Chen, Tser-yieth
;
Lin, Fang-ju
- In:
Journal of relationship marketing : innovations & …
10
(
2011
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10009012718
Saved in:
3
An analytical study of customer’s preferences and satisfaction in credit card industry
Khurana, Sunayna
;
Singh, S. P.
- In:
The IUP journal of bank management : IJBM
10
(
2011
)
1
,
pp. 71-87
Persistent link: https://www.econbiz.de/10009244202
Saved in:
4
Acquisition, affinity and rewards : do they stay or do they go?
Steffes, Erin M.
;
Murthi, B. P. S.
;
Rao, Ram C.
- In:
Journal of financial services marketing : JFSM
13
(
2008/09
)
3
,
pp. 221-233
Persistent link: https://www.econbiz.de/10003802563
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