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~subject:"SME"
~subject:"Werbung"
~type_genre:"Fallstudie"
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SME
Werbung
Marketing management
432
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432
Implementation
219
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205
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143
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138
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93
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61
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195
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Blakeman, Robyn
2
Nwankwo, Sonny
2
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1
Agrawal, K. M.
1
Akunuri, Jaya
1
Al-Oun, Salem
1
Al-Somali, Sabah Abdullah
1
Alfirevic, Niksa
1
Ang, Lawrence
1
Beckett, Ronald C.
1
Berlin, Sebastian
1
Bewoor, Anand K.
1
Beyer, Heiko
1
Biazzo, Stefano
1
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1
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1
Boireau, Nathalie
1
Centeno, Edgar
1
Clegg, Ben
1
Czarnecka, Barbara
1
Dahl, Stephan
1
Deacon, Jonathan H.
1
Drasković, Nikola
1
Duquesnois, Franck
1
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1
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1
Eng, Teck Yong
1
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1
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1
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1
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1
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1
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1
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1
Hassell, Julian von
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Heinze, Aleksej
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Horváth, Péter
1
Ismail, Hossam S.
1
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NWB Verlag
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Entrepreneurship marketing : principles and practice of SME marketing
5
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
2
Business intelligence : ein Mehrwert für das Unternehmen? ; Tagungsband zum 7. Berlin-Brandenburger SAP-Forum der Fachhochschule Brandenburg am 12. Juni 2008
1
Corporate communications : an international journal
1
Customer-centric marketing strategies : tools for building organizational performance
1
Enterprise information systems
1
Entscheidungsstrategien in der BWL : Case Studies für Studium und Praxis
1
International journal of globalisation and small business : IJGSB
1
International journal of management practice : IJMP
1
International journal of production economics
1
International journal of six sigma and competitive advantage : IJSSCA
1
Journal of marketing communications
1
Journal of strategic management education : JSME
1
Journal of targeting, measurement and analysis for marketing
1
Journal of vacation marketing : an international journal
1
Lean manufacturing in the developing world : methodology, case studies and trends from Latin America
1
Management strategies and innovation
1
Management-Instrumente in kleinen und mittleren Unternehmen
1
Marketing intelligence & planning
1
Measuring business excellence : the journal of organizational performance management
1
New technology-based firms in the new millennium ; Vol. 2
1
Performance measurement and management control : behavioral implications and human actions
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Schriftenreihe Rostocker Beiträge zu Controlling und Rechnungswesen
1
Service business : an international journal
1
Small enterprise research : SER ; the Journal of SEAANZ
1
Strategic e-commerce systems and tools for competing in the digital marketplace
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
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ECONIS (ZBW)
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1
Marketing communications
Eagle, Lynne C.
;
Czarnecka, Barbara
;
Dahl, Stephan
; …
-
2021
-
Second edition
,
implementation
and evaluation of marketing communications, alongside detailed case studies that demonstrate how the theory translates …
Persistent link: https://www.econbiz.de/10012204644
Saved in:
2
Principles of integrated marketing communications : an evidence-based approach
Ang, Lawrence
-
2021
-
Second edition
Persistent link: https://www.econbiz.de/10012424527
Saved in:
3
An investigation into the factors affecting e-commerce adoption decisions by SMEs : a study in Saudi Arabia
Al-Somali, Sabah Abdullah
;
Gholami, Roya
;
Clegg, Ben
- In:
Strategic e-commerce systems and tools for competing in …
,
(pp. 206-243)
.
2015
Persistent link: https://www.econbiz.de/10010509131
Saved in:
4
Single minute exchange of die and organizational innovation in seven small and medium-sized firms
Moreira, António Carrizo
- In:
Lean manufacturing in the developing world : …
,
(pp. 483-499)
.
2014
Persistent link: https://www.econbiz.de/10010480986
Saved in:
5
Environmental management control systems in SMEs : an
implementation
schedule
Horváth, Péter
;
Berlin, Sebastian
;
Pütter, Judith M.
- In:
Performance measurement and management control : …
,
(pp. 53-79)
.
2014
Persistent link: https://www.econbiz.de/10010407411
Saved in:
6
Integrated marketing communication : creative strategy from idea to
implementation
Blakeman, Robyn
-
2018
-
Third edition
Persistent link: https://www.econbiz.de/10011750918
Saved in:
7
Toward a customer-centric strategy
implementation
model : the case of a European mid-sized glass-packaging producer
Alfirevic, Niksa
;
Drasković, Nikola
;
Pavičić, Jurica
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 476-497)
.
2013
Persistent link: https://www.econbiz.de/10009669507
Saved in:
8
The real SAP® Business One cost : a case study of ERP adoption in an SME
Griffiths, Marie
;
Heinze, Aleksej
;
Ofoegbu, Anthony
- In:
International journal of management practice : IJMP
6
(
2013
)
2
,
pp. 199-215
Persistent link: https://www.econbiz.de/10009774413
Saved in:
9
From ISO quality standards to an integrated management system : an
implementation
process in SME
Garengo, Patrizia
;
Biazzo, Stefano
- In:
Total quality management & business excellence : an …
24
(
2013
)
3
,
pp. 310-335
Persistent link: https://www.econbiz.de/10009752093
Saved in:
10
Case study of open-source enterprise resource planning
implementation
in a small business
Olson, David L.
;
Staley, Jesse
- In:
Enterprise information systems
6
(
2012
)
1
,
pp. 79-94
Persistent link: https://www.econbiz.de/10009491177
Saved in:
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