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~subject:"SME"
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Search: subject:"fashion marketing"
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SME
Fashion
43
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42
Consumer behaviour
32
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Bekleidungsindustrie
25
Clothing industry
25
Fashion marketing
23
Brand management
16
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16
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15
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Marketingmanagement
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fashion marketing
13
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Anning-Dorson, Thomas
1
Hsiao, Shih-Hui
1
Kao, Ta Wei
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Kempen, Elizabeth Louise
1
Senanu, Bright
1
Strydom, Mariette
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Tackie, Nii Nookwei
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Tselepis, Thea Judith
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of African business
1
Journal of fashion marketing and management
1
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ECONIS (ZBW)
3
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1
Social media insights for non-luxury fashion SMEs in emerging markets : evidence from young consumers
Senanu, Bright
;
Anning-Dorson, Thomas
;
Tackie, Nii Nookwei
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 965-987
Persistent link: https://www.econbiz.de/10014430532
Saved in:
2
Marketing for survival : the survivalist promotional mix of informal clothing manufacturing micro-enterprises
Strydom, Mariette
;
Kempen, Elizabeth Louise
;
Tselepis, …
- In:
Journal of African business
24
(
2023
)
1
,
pp. 19-37
Persistent link: https://www.econbiz.de/10013547797
Saved in:
3
How social media shapes the fashion industry : the spillover effects between private labels and national brands
Hsiao, Shih-Hui
;
Wang, Yen-Yao
;
Wang, Tawei
;
Kao, Ta Wei
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 40-51
Persistent link: https://www.econbiz.de/10012212199
Saved in:
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