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~subject:"School of Hospitality Tourism and Marketing"
~subject:"Social marketing"
~type:"article"
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School of Hospitality Tourism and Marketing
Social marketing
Social Marketing
11
Consumer behaviour
8
Konsumentenverhalten
8
Decision
4
Entscheidung
4
Jugendliche
4
Theorie
4
Theory
4
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4
Youth
4
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2
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2
Decision-making
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Political marketing
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Social change
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political marketing
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Australien
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Choice analysis
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Competitive positioning
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Consumer attitudes
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Consumer behavior
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11
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Binney, Wayne
13
Brennan, Linda
11
Aleti, Torgeir
9
Nguyen, Dang
9
Parker, Lukas
9
Hall, John
2
O'Mahony, Barry G
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Shaw, Mike
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Social marketing and behaviour change : models, theory and applications
9
Journal of business research : JBR
1
Journal of nonprofit & public sector marketing
1
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ECONIS (ZBW)
11
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Social marketing and behaviour change: where to from here?
Brennan, Linda
;
Binney, Wayne
;
Parker, Lukas
;
Aleti, Torgeir
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 331-335)
.
2014
Persistent link: https://www.econbiz.de/10010477238
Saved in:
2
Social change models in social marketing
Brennan, Linda
;
Binney, Wayne
;
Parker, Lukas
;
Aleti, Torgeir
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 279-316)
.
2014
Persistent link: https://www.econbiz.de/10010477242
Saved in:
3
‘Buying’ or ‘consumer’ behaviour decision models
Brennan, Linda
;
Binney, Wayne
;
Parker, Lukas
;
Aleti, Torgeir
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 225-267)
.
2014
Persistent link: https://www.econbiz.de/10010477246
Saved in:
4
Multi-theory models
Brennan, Linda
;
Binney, Wayne
;
Parker, Lukas
;
Aleti, Torgeir
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 181-198)
.
2014
Persistent link: https://www.econbiz.de/10010477256
Saved in:
5
Socio-cultural ecological models
Brennan, Linda
;
Binney, Wayne
;
Parker, Lukas
;
Aleti, Torgeir
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 121-147)
.
2014
Persistent link: https://www.econbiz.de/10010477271
Saved in:
6
Emotional models (affective models)
Brennan, Linda
;
Binney, Wayne
;
Parker, Lukas
;
Aleti, Torgeir
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 79-108)
.
2014
Persistent link: https://www.econbiz.de/10010477280
Saved in:
7
Behavioural models (conative models)
Brennan, Linda
;
Binney, Wayne
;
Parker, Lukas
;
Aleti, Torgeir
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 41-65)
.
2014
Persistent link: https://www.econbiz.de/10010477308
Saved in:
8
Rational economic models (cognitive models)
Brennan, Linda
;
Binney, Wayne
;
Parker, Lukas
;
Aleti, Torgeir
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 17-28)
.
2014
Persistent link: https://www.econbiz.de/10010477315
Saved in:
9
Theories and their uses in social marketing
Brennan, Linda
;
Binney, Wayne
;
Parker, Lukas
;
Aleti, Torgeir
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 7-14)
.
2014
Persistent link: https://www.econbiz.de/10010477319
Saved in:
10
Fear, guilt, and shame appeals in social marketing
Brennan, Linda
;
Binney, Wayne
- In:
Journal of business research : JBR
63
(
2010
)
2
,
pp. 140-146
Persistent link: https://www.econbiz.de/10003954661
Saved in:
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